Workato (@workato), a US-based enterprise automation company headquartered in Palo Alto, California, publishes explainer, event and product-demo videos on AI agents, MCP and workflow orchestration. The channel has about 7,740 subscribers and a median of 97 views per video, uploading roughly 50 videos per quarter. Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views for long-form content.
Reach enterprise technology buyers through a B2B automation channel with a 97-view median
- Median of 97 views per video across the last 30 uploads, with a 90th percentile of 168 views.
- Around 7,740 subscribers and roughly 50 uploads per quarter keep the channel active.
- Engagement of 1.8 percent, with a like rate of 1.5 percent, indicates a small but attentive viewer base.
Brand fit report
Content
- Formats
- product demo, event keynote, explainer, customer interview
- Tone
- informative, professional
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 4 minutes, with keynote recordings over 1 hour
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel features customers such as Lenovo, VOIS and HubSpot in its own product videos, which are company-produced rather than paid sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Business and technology content with no flagged themes across the recent titles, such as 'Let's Work it Out' and 'How to Build AI Agents Without Putting Your Business at Risk'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Extraordinary Women in Tech/AI & Leadership Summit · 89 views
▶Native SOAP Services and Workato Resources · 37 views
▶Tool Level RBAC for MCP Servers · 22 viewsLast three uploads, latest today.
Workato is redefining enterprise orchestration for the agentic era. We’ll help you realize the true potential of agents with the Enterprise Model Context Protocol (MCP), the industry’s first platform purpose-built to deliver AI that is secure, scalable, and accurate. Trusted by 50% of the Fortune 500. Headquartered in Palo Alto, Calif., Workato is backed by Altimeter Capital, Battery Ventures and Redpoint Ventures. For more information, visit www.workato.com or connect with us on social media: Blog: https://www.workato.com/the-connector/ Business Systems Community: https://systematic.work
About Workato
Workato's YouTube channel, @workato, publishes short explainers, product demos, customer interviews and recorded keynotes about enterprise automation, AI agents and the Model Context Protocol. Most videos are business-to-business content aimed at IT leaders, integration engineers and operations teams, and the channel posts about 50 videos per quarter. Audience figures are estimates; the channel has about 7,740 subscribers and a median of 97 views per video.
The channel is the company's own media output rather than a creator-led brand, and no paid sponsorships were found in its recent uploads. Workato's website describes the company as a Palo Alto-based enterprise orchestration platform trusted by half of the Fortune 500, which matches the enterprise focus of the videos. Its audience is B2B, so brands selling developer or enterprise software are the natural fit.
A sponsored integration on a channel of this size is estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views. That CPM is higher than the $10 to $30 typical for paid ads, so the value lies in reaching a precise professional audience rather than in raw volume. Brands should book this channel for targeted B2B campaigns.
Written from Workato's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Workato can edit or remove this page at any time.
Questions about Workato
How much does Workato charge for a sponsored video?
Workato has no sponsored videos on record, so no rate is published. Based on the channel's median of 97 views, a sponsored integration would be estimated at $150 to $250 per video, at $20 to $35 per 1,000 median views.
What does Workato post about on YouTube?
Workato posts explainer videos on AI agents and the Model Context Protocol, product demos, customer interviews and recorded keynotes from its World of Workato event. The content is aimed at enterprise IT and operations audiences rather than general consumers.
How do I contact Workato for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but Workato's channel shows no creator-led partnerships, so reach out to the company's partnership team in the usual business channels.