World Class
World Class is the official YouTube channel of the Diageo bartending competition brand, with about 29,000 subscribers and 421 videos, mostly bartender interviews, recipes and bar tours. Median views sit near 196 with short clips dominating the mix. Uploads run about 33 a year, and sponsored integrations are rated $150 to $250 per video. Its distinctive detail is a 2025 Japanese champion profile series spanning long-form interviews and Shorts.
Reach a bartender and spirits-trade audience through World Class
- Median views of about 196 on recent uploads, with the top Shorts reaching over 540,000 views
- About 33 uploads in the past 365 days, roughly one every 11 days
- Estimated sponsorship rate of $150 to $250 per video, about $20 to $35 CPM on long-form
Brand fit report
Content
- Formats
- bartender interviews, cocktail recipe demonstrations, short-form profiles
- Tone
- professional, celebratory
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 1 to 2 minutes for interviews, one long-form feature of about 16 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- spirits, bar industry
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is run by the brand that hosts the competition.
Suitability GARM Brand Safety Floor + Suitability
Content is alcohol-focused and the channel description states it is intended for adults of legal purchase age.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 7 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【Gold Bar at EDITION】もしも夏目漱石がカクテルを作ったら？”もしも”の12の世界を表現した魅惑のカク · 453k views
▶【インタビュー】最年少で日本一に輝くバーテンダーの転機となった、初めての一杯 · 555k views
▶【インタビュー】「本当に自分がやりたいこと」を目指して。未経験から日本大会最年少優勝までの道のり · 455k viewsLast three uploads, latest 114 days ago.
Calling all bartenders! Welcome to the official home of World Class on YouTube. Since our launch in 2009, we’ve been on a mission to celebrate cocktail culture and the incredible community that keeps pushing it forward. For our 15th year, we’re taking things even further! Every week we’ll be sharing brand new content featuring: 🔥 the hottest drinks trends 🍸 next-level cocktail recipes 🌟 invaluable industry insight from the best in the business The world’s best bartenders. The world’s best bar spaces. A celebration of cocktail culture. Subscribe to our channel so you don’t miss what’s co
About World Class
World Class is the official YouTube channel of the Diageo cocktail and bartending competition, active since 2011. The channel posts bartender interviews, recipe demonstrations, bar tours and Hospo Heroes features, with roughly 33 uploads over the last year and a mix of Shorts and longer videos. Most content is in English, with some Japanese, and the audience is estimated to be bar professionals and cocktail enthusiasts, mainly in English-speaking markets.
The channel draws on the brand's competition network, with recent profiles of the 2025 Japan champion and bartenders from Toronto, Edinburgh and Reykjavik. Median views are modest at about 196, while a few Shorts reach several hundred thousand views, so reach depends heavily on format.
Sponsored integrations are rated at $150 to $250 per video, roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPM of $10 to $30. Spirits, bar equipment and trade-education brands with an adult audience are the best fit.
Written from World Class's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. World Class can edit or remove this page at any time.
Questions about World
How much does World Class charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video, which is about $20 to $35 per 1,000 median views. Rates are indicative only and should be confirmed directly with the channel.
What does World Class post about on YouTube?
World Class posts bartender interviews, cocktail recipe demonstrations, bar tours and Hospo Heroes features covering the global bartending industry. Most videos are in English, with some Japanese content, and many are short-form clips.
How do I contact World Class for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile to see whether this channel is available.
Similar creators
YouTube and other creators in bartending competitions, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Střední škola gastronomická a hotelová@stredniskolagastronomickaa9037 · CZ | hospitality educationculinary school | 1.2k | 2.1k | $150–250 | 50 |