Wovar, the Dutch fastener and hardware brand behind @wovargroothandelschroeven, based in the Netherlands, makes short Dutch-language how-to videos about screws, bolts, outdoor woodwork and garden fixtures. The channel has about 4,500 subscribers and a median of roughly 1,300 views per video, posting about one video a week. Sponsored integrations are estimated at $150 to $250 per video at current view levels.
Dutch DIY channel reaching homeowners who buy hardware for outdoor projects
- About 4,460 subscribers across 244 uploads and nearly 7 million lifetime views
- Median of about 1,286 views per video, with Shorts averaging several thousand views
- Posts roughly 50 videos a year, mostly under 60 seconds, all in Dutch
Brand fit report
Content
- Formats
- short vertical how-to clips, product explainers, brand commercials
- Tone
- practical, playful
- Language
- Dutch
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fasteners and hardware, garden and outdoor products, wood care products
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; several videos link directly to the brand's own product pages, which is first-party promotion rather than sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is plain DIY and product demonstration with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Buitendouche voor in de tuin | Zowel koud als warm water aan · 380 views
▶Wat is de beste schroef voor zware houtbouw? 🪵🔩 #Shorts · 5.4k views
▶Vlonder bouwen? Vergeet deze onmisbare stap niet! 🪵✨ #Short · 4k viewsLast three uploads, latest 38 days ago.
Wovar is het betere merk voor verzinkte en RVS schroeven, bouten, moeren, boortjes en steeds meer andere ijzerwaren. Wovar bevestigingsmaterialen staan bekend om hun juiste mix van A-kwaliteit en aantrekkelijke prijzen. Niet voor niets hanteren wij onze slogan: Wovar bevestigt het, keer op keer. Ontdek o.a. onze RVS vlonderschroeven, 1001 slotbouten, (zwarte) hengen en meer op http://www.wovar.nl. Volg Wovar op 🔩 ⇢ Facebook: https://www.facebook.com/wovar ⇢ Instagram: https://instagram.com/wovar.nl ⇢ Pinterest: https://nl.pinterest.com/wovarnl/ ⇢ LinkedIn: https://www.linkedin.com/company/w
About Wovar
Wovar is a Dutch channel run by the hardware brand Wovar, which sells screws, bolts, nails, anchors and garden materials online. The channel posts short, mostly vertical how-to videos in Dutch on topics such as choosing stainless or galvanized screws for outdoor timber, installing decking and garden borders, and staining sheds. Its videos are typically under a minute, with a few longer installation guides, and they often link to the matching products on the brand's own webshop.
The audience is estimated, not measured, to be Dutch homeowners and DIY hobbyists, skewing toward adults over 35 and men. The channel has about 4,500 subscribers and a median of roughly 1,300 views per video, so reach is modest but the content is closely tied to purchase decisions for hardware and outdoor products.
Based on the channel's recent view counts, a sponsored integration would be estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Brands selling fasteners, wood care, or garden products to Dutch DIY buyers may find this a fit.
Written from Wovar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wovar can edit or remove this page at any time.
Questions about Wovar
How much does Wovar charge for a sponsored video?
Based on its recent Shorts performance, a sponsored video from Wovar would be estimated at $150 to $250 per video, depending on the format and the view count of the specific clip. Final rates are set by the creator and are not published on this profile.
What does Wovar post about on YouTube?
Wovar posts short Dutch-language how-to videos about screws, bolts, anchors, garden borders, shed staining, and other hardware for DIY projects. Most clips are under a minute and many link to the matching products on the brand's website.
How do I contact Wovar for a brand deal?
Contact details for Wovar are unlocked on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.
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MR Biết Tuốt @diyhomedepot · VN | power toolshand tools | 3.3k | 737 | $150–250 | 28 |
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