Starbooked

WSJ Opinion: Potomac Watch

Hosted by Paul Gigot, Kim Strassel, Bill McGurn, Kyle Peterson

WSJ Opinion: Potomac Watch is a daily Wall Street Journal opinion podcast hosted by Paul Gigot, Kim Strassel, Bill McGurn and Kyle Peterson, covering Washington politics and policy. It publishes 600 episodes, most around 25 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a suggested rate of $360 to $2,000 per episode.

Why brands sponsor WSJ Opinion: Potomac Watch

Daily Washington analysis from the Wall Street Journal opinion desk with a large, loyal audience

  • Publishes every weekday with 600 episodes and a median length of about 26 minutes.
  • Apple Podcasts shows 2,788 ratings, averaging 4.2 stars, with most ratings at five stars.
  • Listeners follow midterm politics, tariffs, energy and Supreme Court developments closely.
Best forfinancial servicesbusiness softwarebrand awareness among policy-engaged professionals
Watch forPolitical content is central, so sponsors need brand-safety tolerance for heated commentary.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics85%
Business and Finance10%
Law, Government and Politics5%
Formats
co-hosted panel discussion, interview, news commentary
Tone
analytical, critical
Language
English
Production
Studio production
Typical length
25 to 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 2,788 Apple ratings place the show in the 1,000 to 5,000 ratings band, adjusted within that band by daily cadence, WSJ publisher backing and Podcast Index popularity 9.
Audience asks aboutWhat is the political outlook for the midterms?How should policy on tariffs and energy be assessed?What do Republican and Democratic strategies look like right now?
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇺🇸 United Statesnull%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent titles cover elections, tariffs, Ukraine and the Supreme Court; political content is central to the show and is flagged as high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

From the award-winning opinion pages of The Wall Street Journal, Paul Gigot, Kim Strassel, Bill McGurn and Kyle Peterson discuss the latest from Washington. Get critical perspective and the analysis you need on developments from the nation’s capital. Join them every weekday. Send your feedback to pwpodcast@wsj.com
WSJ Opinion: Potomac Watch's own show description from the podcast feed

Do you make WSJ Opinion: Potomac Watch? Claim or remove this page.

About WSJ Opinion: Potomac Watch

WSJ Opinion: Potomac Watch is a daily political commentary podcast produced from the Wall Street Journal opinion pages. According to the feed and the show's website, Paul Gigot, Kim Strassel, Bill McGurn and Kyle Peterson discuss developments in Washington, with episodes typically running about 25 to 30 minutes and published every weekday.

Apple Podcasts lists 2,788 ratings with an average of 4.2 stars, and the show has 600 episodes. Listener figures are not published; based on the ratings count, the estimate is 20,000 to 80,000 downloads per episode, which is an estimate and not a verified figure. No sponsors are named in the feed.

Sponsorship at the estimated audience size would cost about $360 to $2,000 per episode, suited to financial services and business software brands seeking a policy-engaged professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. WSJ Opinion: Potomac Watch can edit or remove this page at any time.

Questions about WSJ Opinion: Potomac Watch

How much does WSJ Opinion: Potomac Watch charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, the rate is about $360 to $2,000 per host-read mid-roll ad. Figures are estimates derived from Apple Podcasts ratings and are not published by the show.

What is WSJ Opinion: Potomac Watch about?

The show is a daily political commentary podcast from the Wall Street Journal opinion pages, covering Washington policy, elections, tariffs and the Supreme Court, with four rotating hosts.

How do I contact WSJ Opinion: Potomac Watch about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Feedback to the show is directed to pwpodcast@wsj.com.

Similar creators

Podcast and other creators in us politics, ranked by score.