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WSJ Tech News Briefing is a daily news podcast from The Wall Street Journal covering technology, with a focus on AI, electric vehicles and tech policy. The show has 600 episodes, publishes every weekday, and runs a median of about nine minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a suggested sponsor rate of $360 to $2,000 per mid-roll ad.

Why brands sponsor WSJ Tech News Briefing

Daily tech news from The Wall Street Journal, with a large Apple rating base

  • Publishes every weekday with a median episode of about nine minutes, so mid-roll slots recur reliably.
  • Carries 1,627 Apple Podcasts ratings averaging 4.3 stars, a visible signal of an engaged listener base.
  • Audience skews toward business and technology decision-makers who follow AI and consumer tech closely.
Best forB2B software and AI toolsconsumer tech and wearables launches
Watch forDownload figures are estimated from ratings and show scale, not measured, and the feed shows no current sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
News & Politics20%
Business & Finance10%
Formats
news briefing, short news segment, interview, narrative
Tone
informative, concise
Language
English
Production
Studio production
Typical length
5 to 10 minutes for daily episodes, 20 to 30 minutes for features

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,627 Apple ratings fall in the 1,000 to 5,000 band, shifted for a large established show with daily cadence, high production, Podcast Index popularity 9 and a major publisher.
Audience asks aboutWhat is happening in AI this week?How will new tech regulation affect companies?Do consumer tech products like wearables actually work?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Wall Street Journal
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover AI policy, FTC investigations and teen social media use with no explicit flags; political content such as 'Trump Defends His Light-Touch AI Regulation Strategy' is present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry.
WSJ Tech News Briefing's own show description from the podcast feed

Do you make WSJ Tech News Briefing? Claim or remove this page.

About WSJ Tech News Briefing

WSJ Tech News Briefing is a daily podcast from The Wall Street Journal that covers breaking technology news, AI developments, policy debates and interviews with industry figures, according to the show's feed and website. The show has published 600 episodes, releases on weekdays and runs a median of about nine minutes, with longer features on some days, per the feed.

The feed lists The Wall Street Journal as author and owner, and the show is rated 4.3 stars from 1,627 ratings on Apple Podcasts. Listener figures are estimates only: based on the ratings band and show scale, we estimate 20,000 to 80,000 downloads per episode, with the audience likely skewing toward technology and business professionals.

No sponsors appear in the recent feed. A host-read mid-roll would be estimated at $360 to $2,000 per episode at the suggested rate of $18 to $25 per 1,000 downloads, suited to B2B software, AI tools and consumer tech launches. Sources: the show feed, the WSJ podcast page and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. WSJ Tech News Briefing can edit or remove this page at any time.

Questions about WSJ Tech News Briefing

How much does WSJ Tech News Briefing charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode at $18 to $25 per 1,000 downloads. Actual pricing depends on the publisher's terms.

What is WSJ Tech News Briefing about?

WSJ Tech News Briefing is a weekday podcast from The Wall Street Journal covering tech news, AI developments, policy debates and industry interviews, with episodes typically around nine minutes long.

How do I contact WSJ Tech News Briefing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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