Würfel
Würfel (@wurfel-y2m), a luxury modular kitchen brand based in India, runs a channel of 2,790 subscribers and about 4.6 million views. Median views sit near 35, and most uploads are vertical Shorts showing kitchen installations, layouts and recipe clips. Uploads run about 50 a year. Sponsored integrations are quoted at roughly $150 to $250 per video.
Polished kitchen and home-design Shorts from an established Indian luxury brand
- Median of 35 views per upload is low, so reach comes from volume and Shorts, not single hits
- Around 50 uploads a year, with 18 in the last 90 days, keeps the brand in feeds consistently
- Sponsored rate of $150 to $250 per video at this view level; CPM works out to roughly $4 to $8 per 1,000 Shorts views
Brand fit report
Content
- Formats
- vertical shorts, product showcase, time-lapse installation, recipe clip
- Tone
- polished, aspirational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- modular kitchens, wardrobes, home appliances
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own showrooms and product launches, including the Würfel Mansion opening.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; uploads are kitchen design and cooking clips.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.8k | 35 | 18 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A Toast to the Art of Living | Würfel Mansion · 18 views
▶Würfel Mansion | A Decade of Craftsmanship, A New Vision of · 17 views
▶The Würfel Mansion | A New Way to Experience Design · 106 viewsLast three uploads, latest 4 days ago.
Awards: Best Modular Kitchen Brand 2018 Best Modular Kitchen Brand 2019 Most Innovative Kitchen 2019 Most Innovative Kitchen 2020 Reach us at: Toll free: 1800 3000 2926 Website: www.wurfel.in Email: contact@wurfel.in Showroom locations: Agra | Bangalore (8) | Bhubaneshwar | Calicut | Chennai | Coimbatore | Goa | Gurgaon | Hubbali | Hyderabad | Kochi | Latur | Mangalore | Mumbai | Mysore | Noida | Patna | Srinagar | Surat | Thane | Trivandrum | Vadodara | Vijaywada About Würfel: Würfel was conceived with a noble thought of providing every Indian home with a European Kitchen. We have redefi
About Würfel
Würfel (@wurfel-y2m) is a luxury modular kitchen and wardrobe brand in India, and its YouTube channel is a showroom-style feed of vertical Shorts. Posts include kitchen installation time-lapses, layout explainers such as island versus peninsula designs, short recipe clips shot in its kitchens, and launch videos for its Würfel Mansion showroom. Uploads are frequent, about 50 in the last year, and most clips run under a minute.
The channel has about 2,790 subscribers and roughly 4.6 million lifetime views. Median views per video are around 35, so viewership is concentrated in a few clips. Audience is estimated to be mostly Indian homeowners and renovators in their late twenties to forties, with a smaller English-speaking international audience. These figures are estimates, not platform-reported data.
The channel shows no sponsored integrations, only its own brand content. Rates are quoted at roughly $150 to $250 per Shorts video, about $4 to $8 per 1,000 median views. That compares with typical paid-ad CPMs of $10 to $30, so the cost is low per thousand views. Home decor and kitchen product brands looking for steady Shorts presence should book Würfel.
Written from Würfel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Würfel can edit or remove this page at any time.
Questions about Würfel
How much does Würfel charge for a sponsored video?
Würfel's sponsored rate is estimated at roughly $150 to $250 per Shorts video, based on its median of about 35 views. This is an estimate from the channel's public metrics, not a published rate card. Confirm pricing directly before booking.
What does Würfel post about on YouTube?
Würfel posts short vertical videos about luxury modular kitchens and wardrobes. Content includes installation time-lapses, kitchen layout comparisons, short recipe clips filmed in its kitchens, and showroom launch videos.
How do I contact Würfel for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their profile for availability before reaching out.