X Chess Academy
X Chess Academy (@xchessacademy) is a Malaysian chess channel with about 13,600 subscribers and a median of roughly 2,300 views per video. It posts Malay-language chess lessons, tournament coverage and Shorts, uploading about 37 videos in the last 90 days. Sponsored integrations are estimated at $150 to $250 for Shorts-heavy uploads and $150 to $250 for longer videos per video.
Malaysian chess academy reaching families and students with Malay-language lessons
- About 2,300 median views per video across 658 uploads
- 37 uploads in the last 90 days keeps the channel active
- Strong fit for education and family audiences in Malaysia
Brand fit report
Content
- Formats
- short vertical clips, tournament recap videos, lesson style talking-head clips
- Tone
- instructional, energetic
- Language
- MS
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- chess coaching, chess equipment
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel description lists a Shopee store link for chess books and sets.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Serangan Padu Tumpaskan Zambia (Olympiad 2026)' describe competitive chess only, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 14k | 2.3k | 37 |
Benchmark score: 53 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tempat ROOOK paling suka · 1.3k views
▶Hmm macam tak kena je... · 2.3k views
▶FIDE Master Terkini Malaysia · 1.3k viewsLast three uploads, latest 2 days ago.
Oleh Coach Dr. Zul, FIDE Instructor (FI) & Ketua Jurulatih X Chess Academy. Kami membantu anda menjadi pencatur yang lebih hebat. Subscribe untuk bantu kami membudayakan sukan catur. Terima kasih :) -------------------------------- X CHESS ACADEMY Dimiliki oleh Xchess Ventures (KT0435325-W) Merupakan akademi catur terbesar Malaysia yang telah membantu beribu-ribu pelajar merangkul kejuaraan di pelbagai kejohanan, termasuklah JUARA daerah, negeri, mahupun kebangsaan. • Kelas Catur Online • Kelas Catur Bersemuka • Kem Catur • Penganjuran Kejohanan Whatsapp @ email untuk penajaan/kolaborasi
About X Chess Academy
X Chess Academy is a Malaysian chess channel run by its coaching team, including FIDE Instructor Coach Dr. Zul, and it posts Malay-language lessons, puzzle content and coverage of national and Olympiad tournaments. Most uploads are short vertical clips under a minute, with longer tournament recaps running eight to ten minutes. The channel has about 13,600 subscribers and roughly 2.6 million lifetime views.
Estimated viewers are students, parents and adult chess hobbyists in Malaysia, with smaller audiences in Singapore and Indonesia. Demographics are modeled from language and content, not measured. Current sponsorship activity is not visible in the recent uploads.
Brands selling chess equipment, learning materials or education programs for Malaysian families may find the channel a fit. At a rate of $20 to $35 per 1,000 median views, the channel's CPM is comparable to paid ads, where $10 to $30 CPM is typical.
Written from X Chess Academy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. X Chess Academy can edit or remove this page at any time.
Questions about X
How much does X Chess Academy charge for a sponsored video?
Based on a median of about 2,300 views, an estimated sponsored integration would run about $150 to $250 per video. Final pricing depends on format and deliverables, and rates are estimates from public data.
What does X Chess Academy post about on YouTube?
The channel posts Malay-language chess lessons, puzzle tips, and recaps of Malaysian and Olympiad chess events. Most videos are short clips, with longer tournament coverage on other uploads.
How do I contact X Chess Academy for a brand deal?
The creator's contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly. The channel description also lists an email address for sponsorship and collaboration enquiries.
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