Starbooked

XCOM-SHOP (@xcom-shop) is a Russian computer hardware channel run by an online electronics retailer. It publishes reviews, news, PC build guides and component roundups, with about 90,100 subscribers and roughly 10,600 median views per video. It uploads about 50 videos a year, and sponsored integrations cost $150 to $250 per video.

Why brands book XCOM-SHOP

Russian hardware channel with 90,000 subscribers and strong buying-guide reach

  • Median views of about 10,560 per video, with top uploads reaching 48,826
  • Roughly 50 uploads a year, with a mix of Shorts and long-form reviews
  • Sponsored integrations at about $150 to $250 per video, roughly $14 to $24 CPM
Best forconsumer electronics launchespc components and peripheralsbudget laptop campaigns
Watch forAudience is Russian-speaking, and the channel has no disclosed sponsorship history.

Brand fit report

Content

Topics, IAB taxonomy
Technology70%
Video game culture20%
Lifestyle (sociology)10%
Formats
short explainer clips, long-form reviews, product showcases, build guides
Tone
informative, practical
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to about 13 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement3.4%
Likes and comments per view on recent videos
Audience asks aboutwhich components to buy for a budget PCwhether an older graphics card or operating system is still usablehow to choose a laptop for work
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
20%women
80%men
Countries
Russia85%
Kazakhstan5%
Belarus5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
computer hardware, peripherals, gaming chairs, office equipment
Affiliate links
No

Several videos link to the channel's own online store and promo codes, such as 'Canon i SENSYS MF664Cdw' and 'Игровое кресло Filum', but no sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover hardware, operating systems and gaming, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube90k11k50

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 1 days ago.

Круто разбираешься в технике? Или только собираешься понять что к чему? Добро пожаловать на официальный канал интернет-магазина техники XCOM-SHOP! Что тут происходит и почему на нас стоит подписаться: ▶️ Хочешь следить за свежими новостями из мира технологий? Рассказываем об этом на нашем канале! ▶️ Делаем обзоры популярной техники и мировых новинок ▶️ Снимаем подборки устройств, чтобы нашим зрителям было проще сделать выбор ▶️ Собираем системные блоки под разные вкусы и кошельки А ещё регулярно разыгрываем технику и проводим конкурсы! 🎁 Нравится контент - ставь лайки и комментируй. 🔥
XCOM-SHOP's own profile description on YouTube

Are you XCOM-SHOP? Claim or remove this profile.

About XCOM-SHOP

XCOM-SHOP is a Russian-language technology channel run by the online electronics retailer XCOM-SHOP. It posts hardware reviews, tech news, PC build guides and product roundups, often in short clips with some longer reviews. Viewers appear to be people choosing components or buying budget computers, though this is an estimate.

The channel has about 90,100 subscribers and a median of about 10,560 views per video, uploading around 50 videos a year. The retailer's own product links and promo codes appear in many descriptions, but no sponsorship disclosures were found in recent uploads.

A sponsored integration is priced at $150 to $250 per video, which is about $14 to $24 CPM compared with the typical $10 to $30 CPM for paid ads. Brands selling PC components, peripherals or budget laptops should consider booking this channel.

Written from XCOM-SHOP's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. XCOM-SHOP can edit or remove this page at any time.

Questions about XCOM-SHOP

How much does XCOM-SHOP charge for a sponsored video?

XCOM-SHOP's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 10,560 views. Rates are estimates, and contact details unlock on Starbooked for $0.80.

What does XCOM-SHOP post about on YouTube?

XCOM-SHOP posts Russian-language content on computer hardware, tech news, Windows and gaming, PC build guides and product roundups. Many videos are short clips, with some longer reviews.

How do I contact XCOM-SHOP for a brand deal?

Contact details for XCOM-SHOP unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, which handles the booking.

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