Sotirios, operating as XYZ Lab (@xyzl) from Singapore, publishes digital marketing tutorials covering Google Ads, Meta Ads, GA4 and LinkedIn. The channel has about 8,700 subscribers, a median of 24 views per video and roughly 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video; long-form CPM is $20 to $35 against $10 to $30 for paid ads.
Business-focused marketing tutorials that reach advertisers evaluating platform tools
- Median 24 views per video on about 50 uploads a year, so reach is small but consistent
- Recent ChatGPT Ads and Meta Advantage+ tutorials suit tool-focused brand launches
- Estimated $150 to $250 per video, roughly $6 to $10 per 1,000 median views on a long-form basis
Brand fit report
Content
- Formats
- screen-recorded tutorials, talking-head explainers, step-by-step walkthroughs
- Tone
- practical, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 4 to 11 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- marketing training services
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; descriptions promote the creator's own training and newsletter.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles are professional marketing topics such as 'Don't Use PMax for B2B' with no concerning content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.7k | 24 | 50 |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Organic Search Traffic is DEAD and it's not coming back · 1 views
▶Blogging is DEAD, Stop Writing Blogs · 55 views
▶SEO is DEAD, the boy that cried wolf! · 10 viewsLast three uploads, latest today.
➡️ New Digital Marketing Tutorials Published Daily! 🚀 👋 Hello, I'm Sotirios, I simplify digital marketing for busy business owners and marketing practioners. 🤓 About me: 🌏 15+ years big-agency experience in London, Dubai and Singapore (HAVAS, Mediacom, PHD Media, Essence & more) 🚀 Worked with businesses in every sector imaginable. ❤️ I've seen what works and I can bring what I've learned straight to your business. 🙏 My promise: ► Solve everyday digital marketing problems ► Actionable & to-the-point digital marketing tips! ➡️ Let's work together: ► 💌 Email me: sotirios@xyzlab.com -- Enj
About XYZ Lab
XYZ Lab, run by Sotirios (@xyzl) from Singapore, posts digital marketing tutorials several times a week. Topics include Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, LinkedIn Ads and recent ChatGPT Ads setup, usually as screen-recorded walkthroughs of four to eleven minutes. Viewers are estimated to be marketers and business owners, with the audience likely spread across Singapore, the United Kingdom, the United States and the UAE.
The channel has about 8,700 subscribers and a median of 24 views per video, so its strongest value is reach among a specialist audience rather than mass views. The creator's website and description reference more than a decade of agency experience in London, Dubai and Singapore. No brand deals were found in the recent uploads.
Estimated sponsored rate is $150 to $250 per video, which works out to about $6 to $10 per 1,000 median views. Brands should weigh that against paid ads, where a $10 to $30 CPM is typical. This channel suits B2B software and marketing tool companies that want a focused professional audience.
Written from XYZ Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. XYZ Lab can edit or remove this page at any time.
Questions about XYZ
How much does Sotirios charge for a sponsored video?
Based on the channel's median views and long-form rate rule, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates and should be confirmed directly with the creator, since no published rate card was found.
What does Sotirios post about on YouTube?
XYZ Lab posts digital marketing tutorials covering Google Ads, Meta Ads, GA4, Google Tag Manager, LinkedIn Ads and ChatGPT Ads. Videos are mostly screen-recorded, usually four to eleven minutes, aimed at business owners and marketing practitioners.
How do I contact Sotirios for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel description also lists a business email for partnership enquiries.
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