Starbooked

夜牛詩乃 / Yagyu Shino【にじさんじ】

@yagyushino · JP · JA

Yagyu Shino (@yagyushino) is a Japanese VTuber from Anycolor's Nijisanji agency, posting long-form Japanese gaming, study-with-me and chat streams. Her channel has about 92,600 subscribers, a 47,700 median view count, and uploads roughly 50 videos a year. Sponsored integrations are quoted at $660 to $1,150 per video.

Why brands book 夜牛詩乃

Japanese VTuber with 47,700 median views and a steady weekly schedule

  • Median of 47,713 views per video across 50 uploads in the last year.
  • Engagement rate of 3.47% with a like rate of 3.41%, well above typical long-form averages.
  • Shorts make up 18% of uploads, adding a secondary placement option.
Best forJapanese-market snack and food brandsgaming peripherals and game launches
Watch forNo sponsorship history; the audience is Japanese-speaking and niche to VTuber fans.

Brand fit report

Content

Topics, IAB taxonomy
Role-playing Video Games30%
Entertainment30%
Video Game Culture25%
Action-adventure Games15%
Formats
live stream archives, study-with-me sessions, gaming let's plays, short clips
Tone
playful, warm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 12 minutes for regular uploads, 2 to 4 hours for archived streams

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement3.5%
Likes and comments per view on recent videos
Audience asks aboutwhich game or activity comes nextcharacter voice and persona detailscollab and member lineup questions
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan85%
Other15%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover gaming, cooking, study sessions and Minecraft builds with no flagged content; horror game collabs such as 凶寓 carry mild frightening themes only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube93k48k50
X–––

Benchmark score: 99 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest today.

よく食べよく寝てよく食べる! にじさんじ所属 今宵××と夢を見る。 ベース担当 夜牛詩乃(やぎゅうしの)だよ♫💮 みんなににっこりおいしい時間をお届けしたい!💌 ୨୧┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈୨୧ ⊹˙⋆SNS  ̄ ̄ ̄ ̄ ̄ ⟡夜牛詩乃 X(旧Twitter) ┊https://twitter.com/YagyuShino ⟡よいゆめ X(旧Twitter) ┊https://twitter.com/yoiyume_info ⟡よいゆめ公式YouTube┊ @yoiyume_nijisanji ୨୧┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈୨୧ ⊹˙⋆ ハッシュタグ  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ⟡配信タグ    🏷️#詩乃熟成中 ⟡ファンアートタグ🏷️#描いてほしーの ⟡エゴサタグ   🏷️#詩乃ちゃんお食べ ⟡ごはんタグ   🏷️#これおいしーの  ⟡切り抜き     🏷️#味見しーの ୨୧┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈୨୧ ⊹˙⋆ 詩乃からのお願い  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ・他の方の配信で、話題に出ていないのに詩乃の名前をださないでね! ・誰かが嫌な気持ちになるようなコメント、配信と関係ないコメント、強い言葉、鳩行為はNG!! ・ネタバレ、匂わせ発言や指示コメントはしないでね! 上記を見かけてもみんなはスルーしてね! 一緒にあったかい場所を
夜牛詩乃 / Yagyu Shino【にじさんじ】's own profile description on YouTube

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About 夜牛詩乃 / Yagyu Shino【にじさんじ】

Yagyu Shino (@yagyushino) is a Japanese VTuber from the Nijisanji agency, operating on YouTube with about 92,600 subscribers and roughly 9.7 million lifetime views. Her uploads cover video game playthroughs, study-with-me streams, food-themed chats and Minecraft builds, usually around 8 to 12 minutes or as longer archived streams.

The audience is estimated to be mostly Japanese-speaking viewers in their late teens to thirties, with a strong VTuber fan base. Audience figures are estimates from channel data, not verified demographics. The channel shows no sponsorship disclosures in its last 50 videos, so brand experience is untested.

A sponsored video is priced at $660 to $1,150 for a median of 47,713 views, equivalent to a CPM of $20 to $35 per 1,000 views, which compares with the typical $10 to $30 CPM for paid ads. Brands targeting Japanese gaming or food audiences could consider her.

Written from 夜牛詩乃 / Yagyu Shino【にじさんじ】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 夜牛詩乃 / Yagyu Shino【にじさんじ】 can edit or remove this page at any time.

Questions about 夜牛詩乃

How much does Yagyu Shino charge for a sponsored video?

Based on her median of about 47,700 views, a sponsored integration is estimated at $660 to $1,150 per video, or a CPM of $20 to $35 per 1,000 views. Final pricing depends on format and usage rights.

What does Yagyu Shino post about on YouTube?

She posts Japanese-language gaming streams such as Detroit: Become Human and Super Donkey Kong, study-with-me sessions, Minecraft builds, food chats and short clips. Most regular uploads run 8 to 12 minutes, with longer archived streams also published.

How do I contact Yagyu Shino for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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