Starbooked

Yakult Nederland (@yakult1935), a Netherlands-based channel from the probiotic dairy drink brand, posts about 118 very short product clips. It has about 1,300 subscribers, a median of 378 views per video and a typical sponsored rate of $150 to $250 per video.

Why brands book Yakult

Brand-owned Dutch probiotic channel with a 4.8 million view product clip

  • Median of 378 views per video, with a few clips reaching over 3 million views
  • 118 uploads and 78% of content in Shorts format
  • Typical sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM equivalent
Best forbrand awareness campaigns for food and beveragegiveaway partnerships
Watch forThis is the brand's own channel, so it is not an independent creator and is unlikely to take third-party sponsorships.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink60%
Health30%
Lifestyle10%
Formats
short branded product clips, animated explainers, giveaway promos
Tone
upbeat, promotional
Language
Dutch
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 20 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat is in a bottle of Yakult Plushow many good bacteria Yakult containswhere to buy the new peach flavour
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
65%women
35%men
Countries
Netherlands95%
🇧🇪 Belgium5%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
KitchenAid
Categories promoted
probiotic drinks, kitchen appliances
Affiliate links
No

The description of 'Win met Yakult' names KitchenAid as a prize partner in a giveaway, and the channel itself is the brand's own account.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles or descriptions; the channel is the brand's own product promotion.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k3780

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers36 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 308 days ago.

Yakult heeft meer dan 85 jaar ervaring met bacteriën. In 1935 produceerde de Japanse wetenschapper dr. Minoru Shirota het eerste flesje Yakult. Hiermee werd één van de eerste probiotische zuiveldranken ter wereld geïntroduceerd. En met succes. De producten van Yakult zijn Inmiddels in 40 landen en regio’s verkrijgbaar en genieten er meer dan 40 miljoen mensen elke dag van. Sinds 1994 is het kleintje Yakult ook in Nederland verkrijgbaar. Yakult Nederland is gevestigd in Amstelveen en is een dochteronderneming van Yakult Europe B.V. in Almere. Het internationale hoofdkantoor Yakult Honsha Co. L
Yakult's own profile description on YouTube

Are you Yakult? Claim or remove this profile.

About Yakult

Yakult Nederland runs the Dutch YouTube channel of the probiotic dairy drink brand. The channel posts mostly very short product clips, usually under 20 seconds, covering Yakult Plus, Yakult Balance and promotional giveaways. Uploads are infrequent, with two videos in the past year.

Viewers are estimated to be mostly Dutch adults, with an older skew, and the audience is likely interested in gut health and product news. Most views come from a small number of viral product clips, while the median video reaches only a few hundred views.

Because this is the brand's own account, it is not an independent creator. For a third-party creator at this size, the rate range is $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM typical for paid ads.

Written from Yakult's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yakult can edit or remove this page at any time.

Questions about Yakult

How much does Yakult Nederland charge for a sponsored video?

Yakult Nederland is the brand's own channel and does not appear to take third-party sponsorships. If you are looking for a comparable rate, a creator of similar size would typically charge $150 to $250 per video.

What does Yakult Nederland post about on YouTube?

The channel posts short product clips for Yakult Plus and Yakult Balance, plus giveaway promotions tied to partners such as KitchenAid. Most videos are under 20 seconds and are in Dutch.

How do I contact Yakult Nederland for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists info@yakult.nl for general enquiries. Boosted creators can be booked through Starbooked, but this brand account is not currently listed as bookable.

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