Starbooked

ヤマラッピちゃんねる【山田ヒロヒト HIROHITO YAMADA】

@yamarappi · JP · JA

Yamarappi (Hirohito Yamada, @yamarappi) is a Japanese angler from Osaka who makes fishing videos, mostly squid jigging (eging). His channel has about 49,900 subscribers and 8,400 median views, and he uploads roughly weekly. Sponsored integrations are priced at $20 to $35 per 1,000 median views per video.

Why brands book ヤマラッピちゃんねる【山田ヒロヒト

Japan's squid-fishing specialist with 8,400 median views per video

  • 49,900 subscribers and 14 million lifetime views on a niche Japanese angling channel
  • Median 8,357 views and 90th-percentile 21,992 views across the last 30 uploads
  • Uploads about weekly with 50 videos in the past 365 days, giving steady reach
Best forfishing tackle launchesoutdoor apparel and accessoriesJapanese-market product trials
Watch forSponsorship disclosure is unclear, and content is entirely in Japanese.

Brand fit report

Content

Topics, IAB taxonomy
Hobby85%
Pet0%
Lifestyle15%
Formats
tackle review and field test, fishing trip vlog, short clips of catches
Tone
enthusiastic, technical
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 20 minutes, with Shorts under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhich egi lure to buyhow to fish a specific spot or seasonwhich rod or reel suits squid fishing
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
DaiwaSunline
Categories promoted
fishing rods, fishing reels, fishing lures, fishing line, fishing apparel
Affiliate links
Yes

Recent video '【エギング】STOIST&EMERALDASで釣る!ヤマラッピ流秋イカの楽しみ方' is framed around Daiwa tackle, and the channel description lists Daiwa and Sunline as sponsors and says Amazon Associates links are used. The API reports zero detected sponsorship, so disclosure is unclear.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Fishing videos include killing and filleting catches and large game-fish fights (for example '激闘!ヤマラッピvs与那国カジキ!'), which may matter for some brands.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k8.4k5
Instagram–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers21 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 4 days ago.

【2020.3.27】より動画配信スタート 山田ヒロヒト 通称 ヤマラッピ ダイワフィールドテスター サンラインプロスタッフ イカを求めて日本全国飛び回るエギンガーです。 もともとはサラリーマンをしながらのサンデーアングラーでしたが、 2016年に23年勤めた会社を退社し、 現在は夢を求めてフルタイムのフリースタイルプロアングラーとしての活動中。 スポンサーと商品開発なども行いながら、エギングの魅力を伝えるべく活動しています。 メインはエギングですが、ブラックバス、アジング、ジギング、イカメタルなど、釣り全般いろいろな動画を配信中。 エギングに関しての質問やもっと知りたい方は、公式オンラインサロン「ヤマラッピタイムズ」へ! 月額1,980円 /Facebook非公開グループにて運営。 https://www.facebook.com/groups/2880534748636420/ 1968 年7月生まれ、大阪府出身。 趣味は釣り、スノーボード、車、写真 Amazonのアソシエイトとして、ヤマラッピちゃんねるは適格販売により収入を得ています。 【使用音源/BGM】 DOVA-SYNDROME https://dova-s.jp/ FLASH☆BEAT 【リンク】 official blog(RAPPI STYLE) https://yamarappi.com Facebo
ヤマラッピちゃんねる【山田ヒロヒト HIROHITO YAMADA】's own profile description on YouTube

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About ヤマラッピちゃんねる【山田ヒロヒト HIROHITO YAMADA】

Yamarappi (Hirohito Yamada) runs the Japanese YouTube channel ヤマラッピちゃんねる, focused on eging, the squid-jigging style of fishing, along with bass fishing, jigging and general saltwater trips. He posts roughly once a week, mostly 5 to 20 minute field videos and shorter clips, and he presents as a Daiwa field tester and Sunline pro staff.

The channel has about 49,900 subscribers and a median of 8,357 views per video. Based on the content and the Japanese language, the audience is likely adult anglers in Japan, skewing toward the 35-plus range. These figures are estimates. Brand work includes Daiwa, Sunline and several Japanese tackle makers, along with his own apparel line.

The sponsored integration rate is $20 to $35 per 1,000 median views, or about $170 to $290 per video, compared with typical paid-ad CPM of $10 to $30. Fishing tackle brands and outdoor apparel makers targeting Japanese anglers should consider booking him.

Written from ヤマラッピちゃんねる【山田ヒロヒト HIROHITO YAMADA】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ヤマラッピちゃんねる【山田ヒロヒト HIROHITO YAMADA】 can edit or remove this page at any time.

Questions about ヤマラッピちゃんねる【山田ヒロヒト

How much does Yamarappi charge for a sponsored video?

Based on his median of about 8,357 views, a sponsored integration is priced at roughly $170 to $290 per video, using the $20 to $35 per 1,000 median views range for long-form content. Rates are set per video and depend on the scope of the integration.

What does Yamarappi post about on YouTube?

Yamarappi posts Japanese fishing videos, centered on eging (squid jigging). He also covers bass fishing, jigging, squid metal fishing and saltwater trips, with tackle reviews and field tests that feature Daiwa and Sunline gear.

How do I contact Yamarappi for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's own site, yamarappi.com, is listed in the channel links.

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