Starbooked

Ярбула (@yarbularu), a Russian-language how-to channel, publishes tutorials, recipes, DIY and life hacks with about 20,900 subscribers and a median of roughly 2,400 views per video. Uploads have stopped: none in the last 365 days, the most recent in July 2016. Sponsored rates would be $150 to $250 per video under the long-form formula, with a CPM of $20 to $35 per 1,000 views.

Why brands book Ярбула

Russian-language how-to channel with 6 million lifetime views, though currently inactive

  • About 20,900 subscribers and 6.07 million lifetime views across 255 videos
  • Median video draws about 2,400 views; top video reached about 229,000
  • No uploads in the last 365 days, so reach for new content is uncertain
Best forone-off awareness campaigns in Russian-speaking marketscraft and household product demonstrations
Watch forChannel has not posted since 2016; confirm it is still monitored before booking.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Home & Garden25%
Food & Drink15%
Technology & Computing15%
Formats
short how-to tutorials, step-by-step demonstrations, stunt and parkour tutorials
Tone
instructional, practical
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 4 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific craft or object at homewhich materials or tools are neededwhether a technique works in practice
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
50%women
50%men
Countries
Russia70%
Ukraine10%
Kazakhstan5%
LanguagesRussian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; descriptions carry referral links to third-party earning sites, not disclosed sponsorships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover crafts, cooking and stunt tutorials with no flagged content; a parkour and scooter stunt video is the most physical.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k2.4k0

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 3750 days ago.

Yarbula.ru помогает людям жить, организуя тотальный обмен опытом. Видео-уроки, -рецепты, -инструкции; лайфхаки. На Yarbula.ru пользователи могут найти видео-ответ на любой вопрос типа «как правильно что-либо сделать?» Присылайте свои материалы на help@yarbula.ru и они обязательно появятся на нашем канале ;) Обмениваемся опытом вместе! Yarbula.ru — тотальный обмен опытом!
Ярбула's own profile description on YouTube

Are you Ярбула? Claim or remove this profile.

About Ярбула

Ярбула (@yarbularu) is a Russian-language YouTube channel of short how-to videos covering crafts, recipes, household tips and stunt tutorials. With about 20,900 subscribers and 255 videos, it has accumulated roughly 6 million lifetime views. Its median video draws about 2,400 views, while a few popular tutorials passed 100,000.

The channel was active mainly in 2015 and 2016 and has posted nothing in the last year. Audience estimates suggest a mostly Russian-speaking viewership of adults in their twenties and thirties, with an even gender split, though these are estimates only.

No brand work or sponsorships were found. Based on the median views, sponsored rates would start around $150 per video, a CPM of $20 to $35 per 1,000 views, which is above typical paid-ad CPMs of $10 to $30. Best suited to brands that accept an older, inactive channel for a limited test.

Written from Ярбула's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ярбула can edit or remove this page at any time.

Questions about Ярбула

How much does Ярбула charge for a sponsored video?

Based on a median of about 2,400 views, a sponsored integration would be estimated at $150 to $250 per video. This is a formula estimate, not a published rate, and the channel has not posted in over a year.

What does Ярбула post about on YouTube?

Ярбула posts short Russian-language how-to videos on crafts, recipes, household life hacks and stunt or parkour tutorials. Most videos run one to four minutes and are shot without on-camera presenters.

How do I contact Ярбула for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly; this channel's public contact email is help@yarbula.ru.

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