Starbooked

Yard Coach (@yardcoach), a US-based DIY landscaping channel led by Coach Matt, has about 32,000 subscribers and roughly 700 median views per video. It posts new videos most weeks, with 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video. The channel stands out for its practical irrigation and plant guides shot at a real Northern Maine property.

Why brands book Yard

Trusted DIY landscaping guide with practical, product-friendly irrigation and plant content

  • About 700 median views per video across 975 uploads and 32,100 subscribers
  • Median video runs about 3 minutes, with a strong 2,000+ view spike on the irrigation and driveway videos
  • Estimated sponsored rate of $150 to $250 per video is well suited to tool and irrigation brands
Best forirrigation and hardware brandsoutdoor lighting and garden product launches
Watch forMedian views are modest and engagement is low, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden85%
Hobbies & Interests15%
Formats
step-by-step tutorials, plant of the week segments, project vlogs
Tone
practical, instructive
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 5 minutes, with longer project videos of 10 to 30 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to install or adjust irrigation componentswhich plants suit shade, small yards or pollinatorshow to plan and budget a DIY landscape project
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
Other5%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
irrigation hardware, outdoor lighting, garden products
Affiliate links
Yes

Recent videos feature product segments such as 'KwikTap for Irrigation Installations #kwiktap' and 'Gardenreet Down Lights' in the 2026 uploads, with affiliate status flagged in the channel metrics.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to landscaping, plants and tool use; 'Felling a 63 Foot Dead Spruce—Know Your Limits!' involves tree removal but is presented with safety framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k70020

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 16 days ago.

DIY landscaping doesn’t have to be confusing, expensive, or full of costly mistakes. Yard Coach is your step-by-step guide to planning, building, and maintaining a yard you’re proud of — without wasting time or money. Led by Coach Matt (20+ years of professional experience), this channel breaks landscaping into clear, practical instruction for real homeowners. REAL EXPERIENCE. REAL GUIDANCE. NEVER AI-GENERATED. On this channel you’ll learn how to: ✔ Design landscapes that eliminate guesswork ✔ Choose plants that thrive in your conditions ✔ Plan seasonal projects the right way ✔ Avoid expens
Yard Coach's own profile description on YouTube

Are you Yard Coach? Claim or remove this profile.

About Yard Coach

Yard Coach is a DIY landscaping channel run by Coach Matt, who describes more than 20 years of professional experience on his website. The channel posts practical tutorials on irrigation installation, plant selection and seasonal yard projects, often filmed at a property in Northern Maine. Uploads come most weeks, with roughly 50 videos in the past year.

The audience is estimated to be mostly American homeowners aged 35 and older who are planning or maintaining their own yards. Viewer demographics are inferred from content and have not been measured directly, so treat them as approximate.

Median views sit near 700 per video, which implies a sponsored rate of about $150 to $250 per video. That works out to roughly $20 to $35 CPM, compared with the $10 to $30 CPM typical of paid ads. Brands selling irrigation parts, lighting or garden tools should consider this channel.

Written from Yard Coach's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yard Coach can edit or remove this page at any time.

Questions about Yard

How much does Coach Matt charge for a sponsored video?

Based on a median of about 700 views and long-form content, the estimated rate is $150 to $250 per sponsored video. This is a Starbooked estimate from public view data, not a confirmed price. Contact details unlock on Starbooked for $0.80.

What does Yard Coach post about on YouTube?

Yard Coach posts DIY landscaping tutorials, irrigation installation and repair guides, weekly plant-of-the-week segments, and project videos covering drainage, lighting and yard design. Most videos are shot at a property in Northern Maine.

How do I contact Yard Coach for a brand deal?

Contact details for Yard Coach unlock on Starbooked for $0.80. The creator's website also lists a consultation page for one-on-one coaching. Boosted creators can be booked directly through Starbooked.

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