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夜城るな-VTuber- Yashiro Runa

@yashiroruna · JP · JA

Yashiro Runa (@yashiroruna), a Japanese VTuber from Japan, makes Japanese-language gaming streams and long-form Let's Play videos on YouTube. The channel has about 1,700 subscribers and a median of roughly 260 views per video, with 38 uploads in the last 90 days. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book 夜城るな-VTuber-

Japanese gaming VTuber with steady Zelda and Nintendo viewers

  • Median of 258 views per video across 547 uploads gives a predictable baseline
  • Upload pace of 38 videos in 90 days keeps the channel visible
  • Zero sponsored content so far, so a first brand integration would stand out
Best forNintendo and indie game publishersJapanese-market gaming hardware
Watch forSmall audience and low median views; price for a single integration should be expected to stay modest.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Entertainment15%
Formats
long-form let's play series, live stream recordings, short-form clips
Tone
playful, casual
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes, with some streams over 2 hours

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement4.6%
Likes and comments per view on recent videos
Audience asks abouthow to clear a specific game sectionwhich game to play nextwhen the next stream or collab is scheduled
Age
40%18-24
40%25-34
15%35-44
5%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover Zelda, Animal Crossing, Minecraft and horror games such as Japan Stigmatized Property 3 with no adult or political content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k25838
X–––

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1 days ago.

°˖✧ 2024年 8/15(金) VTuberデビュー ✧˖° 🩷ピンク×紫で2度おいしい💜 好きな事を楽しく届ける夜城るな です🪽🪄°˖✧ 見つけてくれてありがとう! ゲームで神経がリンクしてると噂に 本人は落ち着いてるつもりらしい…? かわいい&元気MAXの新人Vtuberを観察せよ! 好きなことをいろんな人と楽しみたいので 活動応援お願いします🫶 🪽X(旧Twitter) | https://x.com/yashiro10runa 🪽Twitch | https://www.twitch.tv/yashiro10runa 🪽Lit.Link | https://lit.link/yashiro10runa お問い合わせはこちらへ↑ ・:*+ - ☆ - ・:*+ - ・:*+ - ☆ - ・:*+ - ・:*+ - ☆ - ・:*+ - ・:*+ - ☆ - ・:*+ - 🪄キャラデザ 粟井ひなた | https://x.com/hinata_ngm 🪄live2Dモデリング こん太 | https://x.com/Kontalo_ch 🪄ロゴ ぶるうれい | https://x.com/0_cat_rei 🪄マウスカーソル usatanien | https://x.com/usako0000000 ・:*+ - ☆ - ・:*+ - ・:*+ - ☆
夜城るな-VTuber- Yashiro Runa's own profile description on YouTube

Are you 夜城るな-VTuber- Yashiro Runa? Claim or remove this profile.

About 夜城るな-VTuber- Yashiro Runa

Yashiro Runa (@yashiroruna) is a Japanese VTuber who posts Japanese-language gaming videos and streams on YouTube. The channel mostly features long-form let's play series, including The Legend of Zelda: Ocarina of Time and Torneko's Great Adventure, with some Animal Crossing and Splatoon Raiders sessions. Recent uploads average several hours of footage, and the channel has about 1,700 subscribers.

The audience appears to be young adults in Japan who follow Nintendo and Zelda content. These estimates come from the channel's titles and descriptions, not from platform analytics. The channel has no sponsorship disclosures in its recent videos.

At a median of about 258 views per video, the channel's sponsored rate of $150 to $250 per video works out to a CPM of $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads. Brands targeting Japanese Nintendo fans on a small budget should consider booking it.

Written from 夜城るな-VTuber- Yashiro Runa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 夜城るな-VTuber- Yashiro Runa can edit or remove this page at any time.

Questions about 夜城るな-VTuber-

How much does Yashiro Runa charge for a sponsored video?

Yashiro Runa's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 258 views per video and a CPM of $20 to $35 per 1,000 views for long-form content. Final pricing should be confirmed directly with the creator.

What does Yashiro Runa post about on YouTube?

Yashiro Runa posts Japanese-language gaming videos, mostly long-form let's play series of Nintendo titles such as The Legend of Zelda and Animal Crossing. The channel also runs live stream recordings and occasional short clips.

How do I contact Yashiro Runa for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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