Yawnder (@yawndersleep), a mattress retailer and publisher based in Encinitas, California, posts short mattress tests and reviews to about 8,250 subscribers, with a median of 27 views per video. It uploads roughly 38 videos per quarter, mostly under 15 seconds. Sponsored integrations are priced at $150 to $250 per video.
Mattress retailer channel with a steady flow of product tests for bedding brands
- Publishes about 38 videos per 90 days, with a recent Helix Midnight response test reaching 1,014 views
- Median of 27 views per video, mostly driven by Shorts, so reach is modest
- Rate of $150 to $250 per video, roughly $4 to $8 CPM, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- short product demo clips, bounce and motion isolation tests, long-form product reviews
- Tone
- informational, straightforward
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 15 seconds for most uploads, 3 to 6 minutes for full reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- mattresses, bedding, adjustable bases
- Affiliate links
- Yes
Video descriptions such as the Helix Midnight response test carry an affiliate disclosure stating Yawnder may earn a commission on purchases, with no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover mattress firmness, bounce and motion tests with no concerning content in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.3k | 27 | 38 |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Diamond Black Diamond Lux Hybrid Plush Mattress Firmness and · 13 views
▶Diamond Black Diamond Lux Hybrid Medium Response Test · 20 views
▶Diamond Black Diamond Lux Hybrid Medium Mattress Bounce Test · 10 viewsLast three uploads, latest 1 days ago.
Welcome to Yawnder — Better Sleep Starts Here 🛏️✨ At Yawnder, we help you sleep better so you can live better. From deep-dive mattress reviews to insider tips on finding the perfect adjustable base, we’re your go-to source for sleep essentials. Our videos offer expert guidance, product demos, and real-life reviews — all designed to make your mattress shopping experience smarter, smoother, and stress-free. 🏆 Voted Best Mattress Store by San Diego Magazine 📍 Now located at 1441 Encinitas Blvd, Suite 116, Encinitas, CA 92024 Whether you're shopping for a memory foam mattress, exploring white-g
About Yawnder
Yawnder is a mattress retailer and publisher based in Encinitas, California, that runs a YouTube channel under the handle @yawndersleep. According to the channel description, the team also holds a local award from San Diego Magazine, and its website at yawnder.com sells mattresses, adjustable bases and bedding. The channel has about 8,250 subscribers and about 7.7 million lifetime views across 1,588 videos.
Most uploads are very short clips of firmness, bounce and motion isolation tests on specific mattress models, with a smaller number of longer reviews. The median video draws only 27 views, while a few comparison and review videos reach several hundred to over a thousand views. Viewers appear to be people comparing mattresses before buying, though this is an estimate.
Brands considering a sponsored integration should note that the channel has not run paid sponsorships in its recent videos and that its content is retailer-led. Based on the rate rule, a typical integration would cost $150 to $250 per video, which works out to roughly $4 to $8 CPM against median Shorts views. Paid ads usually run $10 to $30 CPM, so this may suit bedding brands seeking low-cost product exposure.
Written from Yawnder's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yawnder can edit or remove this page at any time.
Questions about Yawnder
How much does Yawnder charge for a sponsored video?
Based on the channel's Shorts-heavy median views, a sponsored integration is estimated at $150 to $250 per video. Yawnder has not run paid sponsorships in its recent uploads, so rates are a starting estimate based on public channel data.
What does Yawnder post about on YouTube?
Yawnder posts short mattress firmness, bounce and motion isolation tests along with longer product reviews. Topics include memory foam, hybrid mattresses, adjustable bases and bedding from brands such as Helix, Nectar and DreamCloud.
How do I contact Yawnder for a brand deal?
The channel lists sales@yawnder.com and 858-232-5760 in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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