Starbooked

昨天

@yesterdaybigcat · CA · ZH

昨天 (@yesterdaybigcat) is a Canada-based Chinese-language channel documenting protests, wage disputes and police clashes in China from public posts and tips. It has about 78,000 subscribers and a median of 5,000 views, with near-daily uploads of roughly 90-second clips. Estimated sponsored rate is $150 to $250 per video. Videos carry a date-stamped headline format and a linked protest archive site.

Why brands book 昨天

Daily Chinese-language protest news with a median of 5,000 views and 78,000 subscribers

  • Near-daily uploads of about 90 seconds, so a new integration would sit among fresh news content.
  • Median 5,031 views; the top recent video reached 33,369 and several passed 15,000.
  • Roughly 2% engagement with active comment sections on political and labor stories.
Best forVPN or privacy toolsChinese-language media or advocacy
Watch forContent is politically sensitive and sometimes violent; most brands will fail standard suitability checks.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Law, Government and Politics20%
Business and Finance10%
Formats
short news explainers, compiled social media footage, summary roundups
Tone
serious, critical
Language
Chinese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 2 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhere and when each protest happenedoutcome of wage and property disputeshow to submit tips to the channel
Age
12%18-24
30%25-34
30%35-44
28%45+
Gender
30%women
70%men
Countries
🇺🇸 United States30%
🇨🇦 Canada15%
Taiwan15%
Other40%
LanguagesChinese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; descriptions only repeat the headline and link to the channel's protest archive site.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Covers political protest and police clashes, for example the video on conflicts over street vendor evictions in Nanjing, with injuries and arrests.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube78k5k50

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest today.

中国集体抗争事件记录网:https://yesterdayprotests.com 投稿邮箱:bigorangecat2023@gmail.com Twitter:YesterdayBigcat Ins:yesterdaybigorangecat TikTok:yesterdaybigcat bluesky:@yesterdaynews.bsky.social
昨天's own profile description on YouTube

Are you 昨天? Claim or remove this profile.

About 昨天

昨天 (@yesterdaybigcat) is a Chinese-language news channel listed in Canada. It posts short, date-stamped videos about protests, wage disputes, property conflicts and police actions in China, drawing on social media posts and viewer tips. It links to a protest records site and a submission email. The channel has about 78,000 subscribers and 2,155 videos, with near-daily uploads that run about 90 seconds.

Median views are about 5,000, and the best recent clips passed 30,000. Audience figures here are estimates, not platform data: mostly Chinese speakers inside and outside China, with a lean toward men. No sponsorship disclosures were found in recent videos, so brand work is untested.

Under the rate rule of $20 to $35 per 1,000 median views, a sponsored video comes to the $150 to $250 floor. The formula CPM is $20 to $35, against $10 to $30 for typical paid ads. The subject matter is political and sometimes violent, so it fits only advocacy, privacy or Chinese-language media brands that accept sensitive news adjacency.

Written from 昨天's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 昨天 can edit or remove this page at any time.

Questions about 昨天

How much does 昨天 charge for a sponsored video?

Estimated at $150 to $250 per video, based on a median of about 5,000 views. The formula CPM is $20 to $35 per 1,000 views, against $10 to $30 for typical paid ads.

What does 昨天 post about on YouTube?

Short Chinese-language news clips on protests, unpaid wages, property disputes, evictions and police actions in China, plus occasional roundups. Most videos run one to two minutes and carry the event date in the title.

How do I contact 昨天 for a brand deal?

The channel lists a submission email for tips. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Expect strict suitability review given the political subject matter.

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