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Yicai 第一财经 (@yicaiglobal), a China-based business news channel from Hong Kong run by Yicai Global, publishes English-language coverage of Chinese finance, listed companies and industry, with about 26,000 subscribers and a median of 32 views per video. It uploads roughly 50 videos a year, mostly short clips and interviews. Rate: about $150 to $250 per Shorts-heavy video.

Why brands book Yicai

Business news channel reaching an English-speaking audience interested in China

  • Median of 32 views per video, with a 90th percentile near 1,171 views
  • About 50 uploads in the past year, roughly one per week-day
  • Short-form news clips make up about 44 percent of uploads
Best forB2B servicestrade and logistics brands
Watch forMedian views are very low, so reach depends heavily on a few outliers.

Brand fit report

Content

Topics, IAB taxonomy
Business News60%
Education25%
Travel15%
Formats
news interview clips, event coverage, short explainer videos
Tone
informative, formal
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds, with some 3 to 4 minute interviews

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow Chinese companies are expanding overseaswhat is happening in China's market and policywhat WorldSkills Shanghai 2026 involves
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
40%women
60%men
Countries
China25%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
🇸🇬 Singapore8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Business and government-event coverage with no flagged titles; political content relates to state-linked economic policy and trade themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube26k3250
X–––

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 2 days ago.

Yicai Global. China Business News Daily. Inside Out. Website: www.yicaiglobal.com Facebook: www.facebook.com/yicaiglobal/ X: https://x.com/yicaichina LinkedIn: https://linkedin.com/company/yicai-global Reddit: https://www.reddit.com/user/yicaiglobal/ About Yicai Launched in February 2016, Yicai Global is the English-language news service of Yicai Media Group. Focused primarily on China, Yicai Global’s purpose is to provide reliable and insightful information and analysis of China's financial sectors and stories mainly covering listed companies, startups and business activities.
Yicai 第一财经's own profile description on YouTube

Are you Yicai 第一财经? Claim or remove this profile.

About Yicai 第一财经

Yicai 第一财经 is the English-language YouTube presence of Yicai Global, the news service of Yicai Media Group, which launched in 2016 with a focus on China's financial sectors. The channel posts short news clips and interviews with executives, industry leaders and officials, mostly covering listed companies, startups and business activities in China. Uploads run about 50 a year, and the median video reaches around 32 views.

The audience is estimated to be English-reading professionals in business, finance and trade, located in China, the United States, the United Kingdom and Singapore. These figures are estimates, not platform-reported data. The channel has no sponsorship disclosures in its recent uploads.

The channel fits B2B brands, trade services and logistics companies looking for China-focused business context. The rate is about $150 to $250 per Shorts-heavy video, a CPM of $20 to $35 per 1,000 views compared with the $10 to $30 typical for paid ads.

Written from Yicai 第一财经's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yicai 第一财经 can edit or remove this page at any time.

Questions about Yicai

How much does Yicai 第一财经 charge for a sponsored video?

Yicai 第一财经 would typically charge about $150 to $250 per video for a sponsored integration, based on a median of 32 views and a Shorts-heavy upload mix. The figure reflects the rate rule for Shorts-dominated channels and is a range, not a fixed quote.

What does Yicai 第一财经 post about on YouTube?

Yicai 第一财经 posts short English-language news clips and interviews covering China's business, finance, industry and policy. Recent uploads include interviews on overseas expansion, pharmaceutical innovation, the WorldSkills Shanghai 2026 competition and Shanghai's historic trade districts.

How do I contact Yicai 第一财经 for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Start from the channel profile to see what is available for this creator.

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