Yi Reservation
Yi (@yireservation), based in New York City and originally from Chongqing, China, makes authentic Chinese recipe videos from a small home kitchen. The channel has about 6,600 subscribers, roughly 11,000 median views per video, and posts only occasionally. Sponsored integrations are estimated at $150 to $250 per video.
Authentic Chinese recipe videos with a loyal, food-focused audience
- Median views of about 11,000 per video, with a top video above 180,000 views
- Strong like rate of 1.5% on the recent back catalog
- Evergreen recipe content that stays discoverable years after upload
Brand fit report
Content
- Formats
- step-by-step recipe tutorials, short-form recipe clips
- Tone
- instructional, approachable
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 4 to 7 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe content only, with no sensitive subject matter seen in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶{Recipe } How to Make Japnese Green Tea (Matcha) Macarons · 3.1k views
▶How to Make Hot Chili Oil 辣椒油 (Recipe) · 83k views
▶How to Make Black Sesame Tang Yuan | Chinese Glutinous Rice · 71k viewsLast three uploads, latest 2465 days ago.
My name is Yi and I am the chef and editor behind Yi Reservation Channel, where I share authentic Chinese recipes from my tiny New York City kitchen. Please join me to explore the world of Chinese culinary art. About Me I was born and raised in Chongqing, China and moved to the States when I was 14. Currently, I work and live in New York City. In 2011, I started YiReservation.com to share authentic Chinese recipes with easy to follow step-by-step instructions. I believe that cooking should be fun and stress-free and authenticity and approachability shouldn’t be mutually exclusive. New vide
About Yi Reservation
Yi (@yireservation) is a chef and editor who posts authentic Chinese recipes from a small kitchen in New York City, according to the description on her channel. She was born and raised in Chongqing and moved to the United States at 14. Her recipes cover classics such as steamed meat buns, Asian milk bread, mapo tofu and hot chili oil, with step-by-step instructions.
The channel has about 6,600 subscribers and roughly 11,000 median views per video. Uploads have been infrequent, with none in the last 365 days, so the library is the main asset. The audience is estimated to be mostly home cooks in the United States who search for specific dishes.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands in pantry, condiment and kitchen-tool categories should consider booking her.
Written from Yi Reservation's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yi Reservation can edit or remove this page at any time.
Questions about Yi
How much does Yi charge for a sponsored video?
Based on median views of about 11,000 and long-form pricing, an estimated sponsored integration costs $150 to $250 per video. This is an estimate from public channel data, and the creator sets final rates.
What does Yi post about on YouTube?
Yi posts authentic Chinese recipe tutorials, including steamed buns, milk bread, mapo tofu, and chili oil. Videos are short, step-by-step and aimed at home cooks who want to recreate restaurant-style dishes.
How do I contact Yi for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and Yi's channel links on the page can also be used to reach out directly.
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