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YMCA at Home: Free Programs Anytime, Anywhere!

@ymcahome · CA · EN

YMCA at Home (@ymcahome), a Canadian virtual fitness platform run by the YMCA, publishes yoga, Pilates, HIIT and strength sessions. The channel has about 19,200 subscribers and a median of 262 views per video, with roughly three uploads a month. Sponsored integrations would cost $150 to $250 per video.

Why brands book YMCA

Family-friendly Canadian fitness channel with steady, health-focused viewers

  • Median of 262 views per video, with the top recent upload at 1,296 views
  • About 19,200 subscribers and 916 total videos since 2020
  • Estimated CPM of $20 to $35 per 1,000 views, versus $10 to $30 for paid ads
Best foractivewear and home fitness equipmentwellness and supplement brands aimed at adults 35 and over
Watch forMedian views are low, so reach per video is modest despite a large back catalogue.

Brand fit report

Content

Topics, IAB taxonomy
Physical fitness70%
Health20%
Lifestyle10%
Formats
guided workout sessions, yoga flows, pilates classes
Tone
encouraging, calm
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
20 to 40 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to modify moves for beginnerswhich workouts suit menopause or pelvic healthhow long a session takes and what equipment is needed
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇨🇦 Canada70%
🇺🇸 United States10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Menopause Strength Training' and 'Restoring Pelvic Strength for Every Stage' are health-focused and suitable for general audiences.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k2623
Instagram–––

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 11 days ago.

At the YMCA, we are committed to supporting you and your family’s health and wellness. YMCA at Home is a virtual platform providing you with the ability to connect with your favourite YMCA programs, activities and instructors without leaving the comfort of your own home. You can expect a safe, fun and impactful experience for everyone in your family. http://www.ymcahome.ca http://facebook.com/ymcahome http://instagram.com/y.at.home
YMCA at Home: Free Programs Anytime, Anywhere!'s own profile description on YouTube

Are you YMCA at Home: Free Programs Anytime, Anywhere!? Claim or remove this profile.

About YMCA at Home: Free Programs Anytime, Anywhere!

YMCA at Home is the virtual platform of the YMCA in Canada, publishing guided workouts, yoga flows, Pilates classes and strength sessions, usually 20 to 40 minutes long. Uploads run at about three per month, and the library has grown to 916 videos since the channel launched in March 2020.

The audience is estimated to skew towards adults aged 35 and over, with a majority of women and most viewers in Canada. Sessions are beginner-friendly and often address menopause, pelvic floor health and older adult fitness. Viewer behaviour is mostly passive, with few comments per video.

Brand work on the channel is not visible in the recent catalogue. At a rate of $150 to $250 per video, the cost is set by the minimum floor because median views are low, which works out at a CPM of $20 to $35 per 1,000 views, higher than typical paid-ad CPMs of $10 to $30. Brands in fitness equipment, activewear and adult wellness products should consider booking this channel.

Written from YMCA at Home: Free Programs Anytime, Anywhere!'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. YMCA at Home: Free Programs Anytime, Anywhere! can edit or remove this page at any time.

Questions about YMCA

How much does YMCA at Home charge for a sponsored video?

Based on a median of 262 views and the long-form rate of $20 to $35 per 1,000 views, the price is set by the minimum floor, which is $150 to $250 per video. Final pricing depends on the scope of the integration and the brand's requirements.

What does YMCA at Home post about on YouTube?

The channel posts guided workouts, yoga flows and Pilates classes, with a focus on full-body strength, balance, mobility and health topics such as menopause and pelvic floor fitness. Most sessions run 20 to 40 minutes and are aimed at beginners.

How do I contact YMCA at Home for a brand deal?

Contact details for YMCA at Home unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel's profile for availability and terms.

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