Peter Joseph Head (@yogakudaigaku), an Australian musician based in Japan, runs YogakuDaigaku, a Japanese-language YouTube channel with about 22,200 subscribers and a median of roughly 5,600 views per video. He uploads about 20 videos a year, mostly lyric analyses of Western songs. Sponsored integrations are estimated at $150 to $250 per video.
Japanese-language music education channel with 22,000 subscribers and strong Beatles audience
- Median of about 5,600 views per video across 95 uploads
- Top video drew 140,000 views, showing reach beyond subscribers
- Single-view audience is concentrated in Japan, so suits Japan-market brands
Brand fit report
Content
- Formats
- long-form lyric analysis, YouTube Shorts commentary, song explainer with on-screen text
- Tone
- thoughtful, educational
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 20 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Lyric analyses touch on death and grief, for example the Eric Clapton 'Tears in Heaven' videos, but no explicit content is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶YMCA ヤングマンの由来 · 2.7k views
▶西城秀樹が歌わなかった「Y.M.C.A.」の正体 / The Village People · 835 views
▶ポールは人を書く、ジョンは自分を書く · 3.6k viewsLast three uploads, latest 247 days ago.
「英語の歌詞についてもっと知りたい、もっと分かりたい」のチャンネルです～。 🎁無料の歌学習パック3つをプレゼント！ https://subscribepage.io/yogaku 👇歌詞と解説文章 ノート https://note.com/yogakudaigaku 🔊インスタグラム 動画と写真 https://www.instagram.com/yogaku_daigaku/ 🎺TikTok 動画 https://www.tiktok.com/@yogaku.daigaku 🎸自分の曲も作っています〜(英語と日本語で） https://peterjosephhead.bandcamp.com/music 英語の歌の歌詞を翻訳して解説、意味の話もしています。日本の歌の英訳、演奏もためんいやります。 自分について： ピータージョセフヘッドです～。4年間京都市立芸大の大学院として日本に住み、６回日本で音楽ツアーをし、Majikick Recordsから音楽が出ています～。 大分昔、日本語能力試験で１級を取得しました。 日本好き、音楽好きオーストラリア人です。よろしくお願いします。 I do Translations of song lyrics back and forth between Japanese and English!
About YogakuDaigaku
YogakuDaigaku is a Japanese-language YouTube channel run by Peter Joseph Head, an Australian musician who lived in Kyoto for four years while studying at the Kyoto City University of Arts graduate school. The channel mostly publishes lyric translations and explanations of Western songs, especially the Beatles, Bob Dylan-era rock, and Eric Clapton. Videos are a mix of long-form deep dives and short commentary clips. Per the creator's website, he is also a recording musician who has released music through Majikick Records and toured Japan six times.
The channel has about 22,200 subscribers and around 1.4 million total views. Typical videos draw a median of roughly 5,600 views, with a few reaching well above 30,000. Audience estimates suggest viewers are mostly Japanese adults interested in English lyrics and music history. These figures are estimates and not confirmed by the channel.
Sponsored integrations are estimated at $150 to $250 per video. Because the rate is set on views, the effective CPM is about $20 to $35 per 1,000 views, which is above typical paid-ad CPMs of $10 to $30. Brands in Japanese-speaking markets who want a focused, music-literate audience should consider booking.
Written from YogakuDaigaku's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. YogakuDaigaku can edit or remove this page at any time.
Questions about YogakuDaigaku
How much does Peter Joseph Head charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 5,600 views for long-form uploads at $20 to $35 per 1,000 views. Final pricing depends on the format and the brief.
What does Peter Joseph Head post about on YouTube?
He posts Japanese-language explanations of English song lyrics, mostly Beatles, Lennon and McCartney songwriting comparisons, and classic rock songs. He also publishes short Shorts commentary on the meanings of well-known songs.
How do I contact Peter Joseph Head for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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