Starbooked

Yoga Lifestyle with Melissa

@yogalifestylewithmelissa · CA · EN

Melissa West (@yogalifestylewithmelissa), a Canada-based creator in Victoria, BC, posts mostly short vertical videos on yoga, fitness over 50, calorie-conscious meals and health tech. The channel has about 87,900 subscribers and a median of roughly 600 views per video, uploading about 40 times a quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Yoga

Reach women over 50 through short, calm fitness and wellness demos

  • About 87,900 subscribers and 10.4 million lifetime views on the channel.
  • Median of roughly 600 views per video, with a p90 near 1,150 on Shorts.
  • Shorts make up 78 percent of uploads, with 41 uploads in the last 90 days.
Best forwellness devicesactivewear and fitness gear for women over 50kitchen products and healthy meal items
Watch forMedian views are low relative to subscribers, so reach per video is modest and sponsorship rates reflect that.

Brand fit report

Content

Topics, IAB taxonomy
Physical Fitness45%
Health25%
Food & Drink15%
Lifestyle15%
Formats
short vertical workout clips, gadget and product reviews, long-form yoga and weekly challenge recaps
Tone
calm, encouraging
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 30 seconds for most uploads, 15 to 25 minutes for long-form yoga and reviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks aboutwhich red light or health device is worth buyingworkout routines suited to women over 50low-calorie meal ideas with high protein
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
80%women
20%men
Countries
🇨🇦 Canada45%
🇺🇸 United States40%
Other15%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
red light therapy devices, vagus nerve stimulation devices, kitchen gadgets
Affiliate links
Yes

The video 'I Tried a Flexible Red-Light Panel: Is It More Useful?' is marked #ad in its description, and the description of 'ZenoWell Luna Plus Review' also names the product.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No profanity, adult, drug or political content was flagged in the last 30 videos; calorie and weight-loss framing is the most sensitive theme, as seen in 'This is what 315 calories looks like'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube88k60441

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 3 days ago.

Everyday nervous system support through gentle routines, health tech, vlogs. I share the rhythms, practices, & tools that help me stay regulated in daily life: from sleep rituals & vagus nerve support to red light therapy, health tech. You’ll find: • vlogs that follow my real-life nervous system practices • red light therapy & health-tech reviews based on lived experience • gentle routines that support sensitive, empathic, and overwhelmed bodies If you want deeper support, you’re welcome to join my membership, where I offer weekly practices, curated calendars, and a path for nervous system
Yoga Lifestyle with Melissa's own profile description on YouTube

Are you Yoga Lifestyle with Melissa? Claim or remove this profile.

About Yoga Lifestyle with Melissa

Yoga Lifestyle with Melissa, run by Melissa West (@yogalifestylewithmelissa) from Victoria, British Columbia, publishes frequent short videos on strength training, yoga, low-calorie cooking and health technology. Most uploads are vertical clips under 30 seconds, with longer yoga challenge recaps and product reviews mixed in. The channel has about 87,900 subscribers and typically earns around 600 views per video, uploading roughly 40 times per quarter.

The audience appears to be mostly women over 45 who are interested in fitness and wellness, based on titles and comments; this is an estimate. Website material describes Melissa West as a yoga teacher and wellness creator who reviews red light therapy and health devices.

Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views on median performance. That is above typical paid-ad CPMs of $10 to $30, so the channel suits brands that value an engaged niche over raw reach.

Written from Yoga Lifestyle with Melissa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yoga Lifestyle with Melissa can edit or remove this page at any time.

Questions about Yoga

How much does Melissa West charge for a sponsored video?

Based on her median views, a sponsored integration is estimated at $150 to $250 per video on Starbooked. That rate is a starting estimate, and the final price depends on format, length and usage rights for the brand.

What does Melissa West post about on YouTube?

Her channel covers yoga, strength training for women over 50, low-calorie high-protein meals, and reviews of health devices such as red light therapy panels. Most videos are short vertical clips, with longer yoga challenge recaps and product reviews posted less often.

How do I contact Melissa West for a brand deal?

Contact details for Melissa West unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree on terms there.