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Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】

@yoko_wakayama · JP · JA

Yoko Wakayama (@yoko_wakayama), a Japanese pastry and cooking researcher, posts Japanese-language recipe videos with about 31,200 subscribers and roughly 6,200 median views. She uploads sporadically, around three videos a year, and rates run about $150 to $250 per video.

Why brands book Recettes

Japanese home-baking channel with a loyal, older female audience

  • Median view count of about 6,200 across recent uploads
  • Top video reached about 161,000 views on oatmeal cookies
  • Recipe-focused format suits kitchen and baking product placements
Best forkitchen toolsbaking ingredientscookware
Watch forUploads are infrequent, roughly three per year, so campaigns need lead time.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Lifestyle10%
Formats
one-minute recipe clips, long-form baking lessons, Instagram Live archives
Tone
calm, instructive
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 3 minutes, with occasional longer archives

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific dessert at homewhich kitchen tools or pans are neededhow to substitute ingredients
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Recent descriptions link book purchases through Amazon affiliate URLs, but no sponsored integrations were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe videos on baking and cooking with no flagged content in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube31k6.2k2
Instagram–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 74 days ago.

こんにちは。菓子・料理研究家の若山曜子です。 書籍や雑誌、テレビなどで、お菓子や料理の仕事をしています。 Instagramでは、もっと多くの写真や1分動画などを通じて、 皆さんに簡単に作っていただけるレシピを紹介しています。 YouTubeのチャンネル登録とInstagramのフォロー、 よろしくお願いいたします! Hello, I am Yoko Wakayama, I work on pastry and cooking for books, magazines, and TV. On Instagram, through more photos and one-minute videos, I introduce recipes that you can easily make. Subscribe to my YouTube channel and follow me on Instagram. Thank you! ◎Instagram https://www.instagram.com/yoochanpetite/ ◎私の書籍 https://wakayamayoko.tumblr.com/ https://amzn.to/2LmQzZq ◎お仕事 https://wakayamayoko-works.tumblr.com/ ◎お仕事のお問い合わせはこち
Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】's own profile description on YouTube

Are you Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】? Claim or remove this profile.

About Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】

Yoko Wakayama (@yoko_wakayama) is a Japanese pastry and cooking researcher whose YouTube channel features short recipe videos and longer baking lessons, according to her website and channel description. The channel is in Japanese, with about 31,200 subscribers and a median of roughly 6,200 views per video.

The audience is estimated to be mostly Japanese viewers who bake at home, with an older, female-leaning skew. Recipes are simple and step-driven, and the channel links book purchases through affiliate links rather than running sponsored segments.

Brands in kitchenware, baking ingredients, or cookware that want access to a dedicated Japanese home-baking audience may find a fit. Her rate is about $150 to $250 per video, which compares with $20 to $35 per 1,000 views in sponsored placements versus $10 to $30 CPM for paid ads.

Written from Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Recettes de Yoko Wakayama 【若山曜子のレシピチャンネル】 can edit or remove this page at any time.

Questions about Recettes

How much does Yoko Wakayama charge for a sponsored video?

Yoko Wakayama's estimated rate is about $150 to $250 per video, based on a median of roughly 6,200 views at $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Yoko Wakayama post about on YouTube?

Yoko Wakayama posts Japanese-language baking and cooking recipes, including one-minute recipe clips, longer lessons, and Instagram Live archives. Topics include cakes, cookies, desserts, and simple savory dishes.

How do I contact Yoko Wakayama for a brand deal?

Contact details for Yoko Wakayama unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether her listing is boosted before reaching out.

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