Starbooked

YR Media (@youthradio) is a nonprofit media channel from Oakland, United States, that publishes music, journalism and content created by young people aged 14 to 24. The channel has about 9,200 subscribers and a median of 24 views per video, with 21 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book YR

Youth-led Bay Area music and news channel with engaged 14 to 24 viewers

  • Subscriber base of about 9,200 with 6.7 million lifetime views
  • 21 uploads in the last 90 days keeps content flowing steadily
  • Median video earns 24 views, so pricing should reflect low per-video reach
Best foryouth-focused music brandsnonprofit or education campaigns
Watch forRecent median views are very low, so per-view value is weak for most sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Music55%
News and Politics25%
Society20%
Formats
multi-part artist interviews, short commentary segments, technology news explainers
Tone
candid, youthful
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes for commentary, 3 to 54 minutes for interview parts

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow artists got signedwhat the Bay Area music scene is likehow to start a career in music or media
Age
60%18-24
25%25-34
10%35-44
5%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicsmedium

The title 'Lul Ties Shocks Stunnaman02 with his bars!' and rap interview content suggest explicit language, and 'Is Everybody Addicted to Galaxy Gas Now?' covers drug trends.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.2k2421
X–––
Instagram–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days21 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 9 days ago.

Youth Radio amplifies the voices of 14 - 24 year olds from underrepresented communities in the Bay Area through music, journalism and content creation.
YR Media's own profile description on YouTube

Are you YR Media? Claim or remove this profile.

About YR Media

YR Media (@youthradio) is a channel run by Youth Radio, a nonprofit based in Oakland, California, that gives young people aged 14 to 24 from underrepresented communities a platform in music, journalism and content creation. The channel posts multi-part artist interviews, short news commentary and technology explainers, mostly in English. Its recent uploads are dominated by interview series with local artists.

The channel has about 9,200 subscribers and 1,520 videos, but recent performance is modest, with a median of 24 views per video and a 90th percentile of 117. Audience estimates suggest viewers are mostly 18 to 24 and based in the United States, though this is an estimate rather than platform data. Sponsorship activity was not detected.

Brands seeking a youth-focused, community-oriented audience in music or nonprofit causes may find this channel a fit. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.

Written from YR Media's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. YR Media can edit or remove this page at any time.

Questions about YR

How much does YR Media charge for a sponsored video?

YR Media's estimated rate for a sponsored integration is $150 to $250 per video, based on its median of 24 views and long-form format. Actual pricing should be confirmed directly with the creator, as no rate card was found.

What does YR Media post about on YouTube?

YR Media posts multi-part interviews with Bay Area artists, short news commentary on topics such as technology and social issues, and youth-led explainers. Most content is in English and focuses on music and youth culture.

How do I contact YR Media for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.

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