YSKch (@yskch) is a Japan-based hair stylist channel from Yusuke Nishikawa, who says he is a hairdresser, covering hair styling, wax and product reviews in Japanese. It has about 29,700 subscribers and a median of 12,900 views per video. Uploads stopped in 2020. A sponsored video would cost roughly $260 to $450. Distinctive detail: comedic, long-form wax comparisons.
Japanese men's hair stylist with strong wax and product review videos
- Median 12,900 views and a best recent video of 35,700, across about 13 minutes per video.
- Comment rate of 0.8 percent is high for its size, suggesting an engaged audience.
- Reviews of Gatsby, Koizumi and Nizel products already show comfort with branded content.
Brand fit report
Content
- Formats
- styling tutorials, product reviews, talk videos
- Tone
- humorous, casual
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 10 to 17 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- hair styling products, hair tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; 'ガチの初見でギャツビー新発売のエクストリームマットのレビュー' reviews a product, with links to a review site and no disclosure.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles like '頭髪検査について語る美容師' and styling tutorials show casual, safe grooming content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶大人っぽい前髪かきあげでセクシーさを出したいです · 14k views
▶ガチの初見でギャツビー新発売のエクストリームマットのレビューをお伝えしたい。 · 15k views
▶第163回全日本メンズのコテちゃんと使おう選手権13位の俺が細いコテの使い方をレクチャーします。 · 7.9k viewsLast three uploads, latest 2154 days ago.
こんばんは、才能溢れる美容師西川ゆすけです。 ツイッター： https://twitter.com/ysk_nskw 御用の方はこちらまで ppontsu@gmail.com
About YSKch
YSKch (@yskch) is a Japanese channel by a hair stylist who introduces himself as Yusuke Nishikawa. He posts long-form styling tutorials, wax and shampoo reviews, and humorous talk videos about salon work. The channel has about 29,700 subscribers, 140 videos and a median of roughly 12,900 views per video, at about 13 minutes each.
Viewers are likely Japanese men interested in everyday hairstyling and grooming products. These audience figures are estimates, not platform analytics. No paid sponsors were detected, though many videos review products such as Gatsby and Koizumi dryers and link to his own review site.
A sponsored integration would cost roughly $260 to $450 per video, a CPM of $20 to $35 against the $10 to $30 typical for paid ads. The last upload was in November 2020, so availability should be confirmed. Grooming, hair tool and men's salon brands should consider him if he is posting again.
Written from YSKch's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. YSKch can edit or remove this page at any time.
Questions about YSKch
How much does YSKch charge for a sponsored video?
Based on a median of about 12,900 views, a sponsored video would cost roughly $260 to $450. That is a CPM of $20 to $35, versus $10 to $30 for typical paid ads.
What does YSKch post about on YouTube?
YSKch posts Japanese videos on men's hair styling, wax and shampoo reviews, dryer comparisons and light talk about working as a hairdresser. Videos usually run 10 to 17 minutes.
How do I contact YSKch for a brand deal?
The channel lists an email in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The last upload was in 2020, so confirm activity.
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