Starbooked

ZABOU チャンネル (@zabouosaka), a Japanese men's casual clothing shop based in Osaka and Tokyo, runs a YouTube channel of about 6,600 subscribers and 7.4 million total views, with a median of roughly 3,400 views per video. It posts about 50 Shorts a year, and a sponsored video is estimated at $150 to $250.

Why brands book zabou

Japanese menswear shop reaching fashion-focused viewers with product-led Shorts

  • About 50 new videos in the last 90 days keep a steady feed of product content.
  • Median 3,418 views per video, with top videos reaching over 10,000 views.
  • Product-led format suits apparel and footwear brands targeting Japanese men.
Best formenswear and footwear brand launchesretail store promotions in Japan
Watch forAudience is small and Japanese-only; the channel has no sponsorship history yet.

Brand fit report

Content

Topics, IAB taxonomy
Fashion90%
Lifestyle (sociology)10%
Formats
short vertical product showcase, outfit styling clip, new arrival announcement
Tone
informative, enthusiastic
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the featured item and its sizinghow to style a jacket or pair of pantsrestock timing for popular brands
Age
20%18-24
45%25-34
25%35-44
10%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
men's apparel, footwear, bags and accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles or descriptions; all videos are retail product showcases.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.6k3.4k50
Instagram–––

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

メンズカジュアルの服屋、ZABOUでございます。 -ZABOU WEB SHOP- http://shop.zabou.org/ -ZABOU BLOG- https://zabou.org 商品についてお問い合わせがございましたら遠慮なく聞いてください。 サイズ感や在庫のお問い合わせお受けさせて頂きたく、 「ZABOU LINE公式アカウント」を設立致しました。 詳しくは下記のURLからご覧ください。 https://zabou.org/2020/04/05/208819/ ◆1997年6月に大阪・南船場にMEN'S CASUAL SHOP " ZABOU (ザボウ)"をOPEN。  メンズカジュアルの洋服を楽しんでいただくために日夜せっせとアイデアを振り絞ってま­す。ファッションとスタイル両方の観点から検証を重ね、ZABOU style(ザボウ スタイル)としてコーディネイトをつくりだして参ります。 【ZABOU OSAKA】 〒542-0081 大阪市中央区南船場4-14-3 第2飯沼ビル 2F 営業時間 12:00 -- 20:00 Tel & Fax (+81) 06-6251-9991 IP Tel 050-1060-3296 【ZABOU TOKYO】 〒150-0041 東京都渋谷区神南1丁目5番2号 川村ビル 2F Open 12:00 to 2
zabou チャンネル's own profile description on YouTube

Are you zabou チャンネル? Claim or remove this profile.

About zabou チャンネル

ZABOU チャンネル is the YouTube channel of ZABOU, a men's casual clothing shop that opened in Osaka's Minami-Semba in 1997 and has a Tokyo location in Shibuya. The channel posts short vertical videos that showcase new arrivals, outfit styling and restocks, usually under a minute long. Most uploads are Shorts, and the channel published about 50 videos in the past year.

The channel has about 6,600 subscribers and a median of around 3,400 views per video. Based on the Japanese-language content and the shop's store-based customer base, viewers are likely Japanese men aged roughly 25 to 44 with an interest in casual and military-inspired clothing; this is an estimate, not measured data.

Brands that sell menswear or footwear in Japan and want product exposure to fashion-focused viewers should consider booking. At an estimated $150 to $250 per video, the cost works out to a CPM of roughly $20 to $35 per 1,000 views, which is above typical paid-ad CPMs of $10 to $30 but reflects a niche, engaged audience.

Written from zabou チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. zabou チャンネル can edit or remove this page at any time.

Questions about zabou

How much does ZABOU チャンネル charge for a sponsored video?

Based on the channel's median of about 3,400 views and its Shorts-heavy format, an estimated sponsored video costs $150 to $250 per video. Rates are estimates derived from view counts and have not been published by the creator.

What does ZABOU チャンネル post about on YouTube?

The channel posts short product videos about men's casual clothing, including outfit styling, new arrivals, restocks and brand introductions. Brands featured include Buzz Rickson's, F.O.B Factory and Far East Manufacturing. Most videos run under a minute.

How do I contact ZABOU チャンネル for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's website lists an email address, and boosted creators can be booked directly through Starbooked.