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材木屋のおやじとせがれ

@zaimokuyatv · JP · JA

材木屋のおやじとせがれ (@zaimokuyatv) is a Japanese woodworking channel run by the fourth-generation president of Okazaki Seizai, a Nagoya-area lumber company founded in 1917, and his son. The channel has about 37,000 subscribers and a 25,838 median view count. It posts about 33 videos a year, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book 材木屋のおやじとせがれ

Japanese wood-species channel with Shorts reaching up to 1.3 million views

  • Median of 25,838 views across 30 recent videos, with peak Shorts above 1 million views
  • Roughly 33 uploads in the last 365 days, a steady weekly rhythm
  • Estimated sponsored integration at $150 to $250 per video, about $6 per 1,000 median views on Shorts
Best forpremium wood and furniture brandshand tool and woodworking supply brandsinterior and DIY product launches
Watch forAudience is Japanese-language; sponsorship history is unproven and the channel promotes its own products.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden45%
Hobbies & Interests35%
Business & Industrial20%
Formats
short vertical wood identification challenges, long-form wood grain showcase videos, product and craft process features
Tone
enthusiastic, knowledgeable
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 4 to 12 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhich wood species is being identifiedhow wood grain figure (杢) formshow to choose a wood for furniture or DIY
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
35%women
65%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
furniture, wood products, interior goods
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own company's LOG-ing product line via a linked shop page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover wood species, craft and travel to see trees, with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube37k26k0

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 111 days ago.

【ヘンタイ材木屋・木のプロフェッショナル】 ヘンタイ材木屋、木のマニア、木材マニア、材木マニア、 木目マニア、ウッドハンターなど 様々な異名を持つ「おやじとせがれ」が、 木のプロフェッショナルとして「木の魅力」を徹底的に語り尽くします。 創業者から木をこよなく愛するヘンタイ材木屋DNAが 100年以上の時を越えても色褪せることなく脈々と受け継がれています。 より多くの皆さまが、 「木」の魅力を実感し、 「木」を好きになって、 「木」を生活に取り入れていただけることを切に願っております。 【配信予定コンテンツ】 ◎目隠しで樹種を当てる材木屋のおやじシリーズ ◎銘木シリーズ ◎秘宝シリーズ ◎ハウトゥーシリーズ ◎職人・加工技術シリーズ ◎プロジェクトシリーズ ◎海外潜入シリーズ ◎その他 【仕事の依頼・お問い合わせ】 nature.design.1917@gmail.com 【岡崎製材株式会社】 大正6年(1917年)、愛知県岡崎市で創業した老舗材木屋。 一流の目利きが世界を巡り、最高級の木材を仕入れる。丸太から製材・乾燥・加工まで全て当社の熟練の職人が手間を惜しまずひとつひとつ丹精を込めて家具や雑貨に仕上げ、木の温もりを感じる住空間を提供している。 世界中から仕入れた木材は5万点超、日本トップクラスの在庫量を誇る。木を知り尽くしたプロフェッショナルが、長年の経験と豊富な実績
材木屋のおやじとせがれ's own profile description on YouTube

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About 材木屋のおやじとせがれ

材木屋のおやじとせがれ is a Japanese YouTube channel run by the fourth-generation president of Okazaki Seizai, a lumber company founded in 1917 in Okazaki, Aichi, and his son. The channel posts short vertical videos in which the father identifies wood species blindfolded, along with longer features on wood grain, rare timbers, craft processes and trips to see famous trees. Per the channel's website, the family works within the company's wood sourcing and processing business.

The channel has about 37,000 subscribers and roughly 381 videos. Its recent Shorts have ranged from a few thousand to over one million views, with a median of about 25,838 views across the last 30 uploads. Viewers are estimated to be Japanese-speaking adults interested in furniture, DIY and natural materials, though this is an estimate.

Brands in home goods, wood products and hand tools can book integrations here. Estimated rates are $150 to $250 per video, roughly $6 per 1,000 median views on Shorts, which compares with $10 to $30 CPM for paid ads. The channel suits Japanese-market campaigns focused on craft and natural materials.

Written from 材木屋のおやじとせがれ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 材木屋のおやじとせがれ can edit or remove this page at any time.

Questions about 材木屋のおやじとせがれ

How much does 材木屋のおやじとせがれ charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on the channel's median views and its Shorts-heavy format. Actual pricing depends on format and usage rights, and any quote should be confirmed directly with the creator.

What does 材木屋のおやじとせがれ post about on YouTube?

The channel posts Shorts where the father identifies wood species blindfolded, longer videos on wood grain and rare timber, craft process features and trips to notable trees. Most content is in Japanese and focuses on woodworking and natural materials.

How do I contact 材木屋のおやじとせがれ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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