材木屋のおやじとせがれ (@zaimokuyatv) is a Japanese woodworking channel run by the fourth-generation president of Okazaki Seizai, a Nagoya-area lumber company founded in 1917, and his son. The channel has about 37,000 subscribers and a 25,838 median view count. It posts about 33 videos a year, and sponsored integrations are estimated at $150 to $250 per video.
Japanese wood-species channel with Shorts reaching up to 1.3 million views
- Median of 25,838 views across 30 recent videos, with peak Shorts above 1 million views
- Roughly 33 uploads in the last 365 days, a steady weekly rhythm
- Estimated sponsored integration at $150 to $250 per video, about $6 per 1,000 median views on Shorts
Brand fit report
Content
- Formats
- short vertical wood identification challenges, long-form wood grain showcase videos, product and craft process features
- Tone
- enthusiastic, knowledgeable
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- furniture, wood products, interior goods
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own company's LOG-ing product line via a linked shop page.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover wood species, craft and travel to see trees, with no sensitive content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 37k | 26k | 0 |
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【必見】上杢ウォールナットに惚れる|black walnut · 3.2k views
▶【丸わかり】欅 杢はどのようにできるのか|Keyaki / Japanese Zelkova · 4.6k views
▶【極上杢】栃の全面杢がオールスターすぎた|マロニエ · 2.6k viewsLast three uploads, latest 111 days ago.
【ヘンタイ材木屋・木のプロフェッショナル】 ヘンタイ材木屋、木のマニア、木材マニア、材木マニア、 木目マニア、ウッドハンターなど 様々な異名を持つ「おやじとせがれ」が、 木のプロフェッショナルとして「木の魅力」を徹底的に語り尽くします。 創業者から木をこよなく愛するヘンタイ材木屋DNAが 100年以上の時を越えても色褪せることなく脈々と受け継がれています。 より多くの皆さまが、 「木」の魅力を実感し、 「木」を好きになって、 「木」を生活に取り入れていただけることを切に願っております。 【配信予定コンテンツ】 ◎目隠しで樹種を当てる材木屋のおやじシリーズ ◎銘木シリーズ ◎秘宝シリーズ ◎ハウトゥーシリーズ ◎職人・加工技術シリーズ ◎プロジェクトシリーズ ◎海外潜入シリーズ ◎その他 【仕事の依頼・お問い合わせ】 nature.design.1917@gmail.com 【岡崎製材株式会社】 大正6年(1917年)、愛知県岡崎市で創業した老舗材木屋。 一流の目利きが世界を巡り、最高級の木材を仕入れる。丸太から製材・乾燥・加工まで全て当社の熟練の職人が手間を惜しまずひとつひとつ丹精を込めて家具や雑貨に仕上げ、木の温もりを感じる住空間を提供している。 世界中から仕入れた木材は5万点超、日本トップクラスの在庫量を誇る。木を知り尽くしたプロフェッショナルが、長年の経験と豊富な実績
About 材木屋のおやじとせがれ
材木屋のおやじとせがれ is a Japanese YouTube channel run by the fourth-generation president of Okazaki Seizai, a lumber company founded in 1917 in Okazaki, Aichi, and his son. The channel posts short vertical videos in which the father identifies wood species blindfolded, along with longer features on wood grain, rare timbers, craft processes and trips to see famous trees. Per the channel's website, the family works within the company's wood sourcing and processing business.
The channel has about 37,000 subscribers and roughly 381 videos. Its recent Shorts have ranged from a few thousand to over one million views, with a median of about 25,838 views across the last 30 uploads. Viewers are estimated to be Japanese-speaking adults interested in furniture, DIY and natural materials, though this is an estimate.
Brands in home goods, wood products and hand tools can book integrations here. Estimated rates are $150 to $250 per video, roughly $6 per 1,000 median views on Shorts, which compares with $10 to $30 CPM for paid ads. The channel suits Japanese-market campaigns focused on craft and natural materials.
Written from 材木屋のおやじとせがれ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 材木屋のおやじとせがれ can edit or remove this page at any time.
Questions about 材木屋のおやじとせがれ
How much does 材木屋のおやじとせがれ charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on the channel's median views and its Shorts-heavy format. Actual pricing depends on format and usage rights, and any quote should be confirmed directly with the creator.
What does 材木屋のおやじとせがれ post about on YouTube?
The channel posts Shorts where the father identifies wood species blindfolded, longer videos on wood grain and rare timber, craft process features and trips to notable trees. Most content is in Japanese and focuses on woodworking and natural materials.
How do I contact 材木屋のおやじとせがれ for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in woodworking, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
The Mortise & Tenon Podcastpodcast · US | woodworkinghand tools | 3.3k | – | $40–120 | 60 |
スワロDIYちゃんねる@swaro109 · JP | diy interiorswoodworking | 59k | 22k | $430–760 | 58 |
Samantha Weber@samanthaweber6932 · US | home repairwoodworking | 40k | 20k | $400–700 | 58 |
Зимница@zimnitsa_ · RU | log homestimber construction | 3.7k | 1.3k | $150–250 | 55 |
Five Hearts Refinishing @fiveheartsrefinishing · CA | furniture restorationantique repair | 2.9k | 1.1k | $150–250 | 54 |
Make Space By KP@makespacebykp · US | boat restorationwoodworking | 5.5k | 4.9k | $150–250 | 51 |