Starbooked

象印マホービン 公式チャンネル

@zojirushi_official · JP · JA

Zojirushi Mahobin Official (@zojirushi_official), a Japanese home appliance brand, posts short product clips on its YouTube channel with about 6,400 subscribers and a median of roughly 2,300 views per video. It uploads about 50 videos a year, mostly under a minute. Sponsored integrations cost $150 to $250 per video, since the channel is mainly Shorts. Its most distinctive feature is a 2026 TV ad featuring actress Kimura Kayano.

Why brands book 象印マホービン

Japanese appliance brand channel with recipe and product-demo reach

  • Median of about 2,269 views per video across recent uploads
  • Roughly 50 uploads in the last 365 days
  • Sponsored rate range of $150 to $250 per video, reflecting Shorts-heavy output
Best forkitchen appliance launchesrecipe-led campaigns in Japan
Watch forChannel is the brand's own; third-party sponsorship history is absent, so the audience is mostly existing customers.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle60%
Food & Drink40%
Formats
short product demos, TV commercial uploads, recipe videos
Tone
informative, polished
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow the product workswhich model suits a householdhow to clean or maintain the appliance
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan90%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
kitchen appliances, home appliances, drinkware
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product demos and recipe videos with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.4k2.3k9
X–––
Instagram–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers44 / 50
Activity Uploads in the last 90 days9 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 22 days ago.

象印マホービンYouTube公式チャンネルです。 炊飯ジャーやオーブンレンジといった調理家電製品やステンレスボトルなどのリビング製品、ふとん乾燥機などの生活家電など暮らしに役立つ様々な製品をご紹しています。 ~きょうを、だいじに。象印~ https://www.zojirushi.co.jp/ 商品情報 http://www.zojirushi.co.jp/syohin/ 暮らしのかくし味🐘 https://www.zojirushi.co.jp/kakushiaji/ ずっと、マイボトルと。 https://www.zojirushi.co.jp/cafe/ 公式Facebook https://www.facebook.com/zojirushi.official/ 公式Instagram https://www.instagram.com/zojirushi_official/ 公式X https://twitter.com/zojirushi_JPN
象印マホービン 公式チャンネル's own profile description on YouTube

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About 象印マホービン 公式チャンネル

Zojirushi Mahobin Official is the YouTube channel of Japanese home appliance maker Zojirushi, which sells rice cookers, kettles, ovens, and stainless bottles. The channel posts mostly short product demos and recipe clips in Japanese, with about 50 uploads over the past year and most videos under a minute. Recent uploads include a 2026 TV commercial featuring actress Kimura Kayano, according to the channel's own posts.

The channel draws about 6,400 subscribers and a median of around 2,300 views per video, with occasional spikes above 700,000. Its audience is likely Japanese households interested in kitchen appliances; this is an estimate based on content and language. It runs no third-party sponsorships, so it is not a typical creator channel.

Brands seeking a creator-style sponsorship here should note the channel is brand-owned; a rate of $150 to $250 per video (about $4 to $8 CPM per 1,000 median views on Shorts) is a rough reference, compared with $10 to $30 CPM for paid ads.

Written from 象印マホービン 公式チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 象印マホービン 公式チャンネル can edit or remove this page at any time.

Questions about 象印マホービン

How much does Zojirushi Mahobin Official charge for a sponsored video?

Based on its median of about 2,300 views and Shorts-heavy format, a sponsored video is estimated at $150 to $250. That is a cost-per-thousand range of $4 to $8. Paid ads typically run $10 to $30 CPM. The channel is brand-owned and has no recorded third-party sponsorships.

What does Zojirushi Mahobin Official post about on YouTube?

The channel posts short product demonstrations of rice cookers, electric kettles, ovens, and stainless bottles, along with recipe videos made with its ovens. It also shares TV commercials and occasional longer customer interview content. Most videos are in Japanese and run under a minute.

How do I contact Zojirushi Mahobin Official for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Because this channel belongs to the brand itself, a deal would likely go through its corporate marketing team.

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