Zentrum für Qualität in der Pflege (ZQP)
Zentrum für Qualität in der Pflege (ZQP), @zqp, is a German nonprofit foundation based in Berlin that publishes explainer films on elder care quality. The channel has about 2,300 subscribers and median views around 370, with one upload in the past year. Sponsored integration rate is $150 to $250 per video, a floor rate.
Trusted German nonprofit reaching caregivers and care professionals
- Median of 372 views per video across 86 uploads, with peaks near 27,000 on dementia explainers
- Explainer films average around two minutes, suited to information-led placements
- Estimated rate of $150 to $250 per video, equivalent to a CPM of roughly $20 to $35 per 1,000 median views
Brand fit report
Content
- Formats
- explainer video, event recording, expert interview
- Tone
- informative, neutral
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 minutes for explainers; long-form for event recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Gewalt in der Pflege vorbeugen' and 'Demenz und Gewaltprävention' cover violence in a preventive, educational frame.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.3k | 372 | 0 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Schmerzen bei älteren pflegebedürftigen Menschen | ZQP-Erklä · 1.2k views
▶15 Jahre ZQP-Jubiläum | Podiumsdiskussion zur Zukunft der hä · 137 views
▶15 Jahre ZQP-Jubiläum | Impulsvortrag · 102 viewsLast three uploads, latest 359 days ago.
Das Zentrum für Qualität in der Pflege (ZQP) ist eine gemeinnützige, operative Stiftung. Unser Ziel ist es, die gesundheitliche Versorgung – und hierbei insbesondere die Pflegequalität – für ältere pflegebedürftige Menschen zu verbessern. Mehr über uns und unsere Arbeit erfahren Sie unter: www.zqp.de Pflichtangaben: https://www.zqp.de/pflichtangaben/ Zentrum für Qualität in der Pflege Reinhardthöfe Reinhardtstraße 45 10117 Berlin Vertreten durch: Vorstand Prof. Dr. Ralf Suhr (Vorsitz), Anne Kristina Vieweg (Stellvertreterin), Dr. Ulrich Mitzlaff Stiftungsrat Prof. Dr. Edgar Franke (Vor
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About Zentrum für Qualität in der Pflege (ZQP)
The Zentrum für Qualität in der Pflege (ZQP) is a German nonprofit foundation based in Berlin, working to improve care quality for older people who need care. Its YouTube channel @zqp publishes short explainer films on topics such as pain, medication safety, fall prevention, dementia and caregiver resilience, along with recordings of its events. Most uploads are in German, with a few in English and Turkish.
The channel has about 2,300 subscribers and a median of roughly 370 views per video. Uploads are infrequent, with one video in the past year, so the archive is more useful than the current pace. The audience is estimated to be mostly adults aged 45 and over, including family caregivers and care professionals; this is an estimate, not measured data.
No sponsored content is present, and the foundation does not run brand work. The listed rate is $150 to $250 per video, which corresponds to a CPM of roughly $20 to $35 per 1,000 median views, compared with $10 to $30 for typical paid ads. It suits health nonprofits, care-related education and public-interest campaigns rather than consumer brands.
Written from Zentrum für Qualität in der Pflege (ZQP)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Zentrum für Qualität in der Pflege (ZQP) can edit or remove this page at any time.
Questions about Zentrum
How much does Zentrum für Qualität in der Pflege charge for a sponsored video?
The estimated rate is $150 to $250 per video. Median views are about 370, so the per-view formula gives a lower number, and the floor applies. Final terms are set during negotiation.
What does Zentrum für Qualität in der Pflege post about on YouTube?
The channel posts short German explainer films on elder care quality, including dementia, falls, medication safety, pain and violence prevention, plus recordings of foundation events. Uploads are infrequent.
How do I contact Zentrum für Qualität in der Pflege for a brand deal?
Contact details unlock on Starbooked for $0.80. This creator is not boosted, so it cannot be booked directly through Starbooked; reach out to the foundation through the unlocked contact details.
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