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100 Words Or Less: The Podcast

Hosted by Ray Harkins

100 Words Or Less: The Podcast, hosted by Ray Harkins, features in-depth interviews with independent musicians, artists and other creators about what inspires them and how they came to be. The show has 784 episodes released weekly, typically 60 to 75 minutes. Estimated downloads per episode are 5,000 to 25,000, with a suggested sponsorship rate of $90 to $625 per episode.

Why brands sponsor 100 Words Or Less: The Podcast

Long-running music interview show reaching engaged independent music listeners weekly

  • 784 episodes since 2010 with a steady weekly release schedule
  • Apple Podcasts rating of 4.8 from 438 ratings
  • Guests span independent and heavy music scenes, with long, in-depth conversations
Best formusic gear and audio productsconcert ticketing and festival promotion
Watch forExplicit flag and heavy-music guests suit only brands comfortable with that tone.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Arts & Entertainment20%
Society & Culture10%
Formats
interview, long-form conversation
Tone
conversational, candid
Language
English
Production
Clean, edited audio
Typical length
60 to 75 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 438 Apple Podcasts ratings with a 4.8 average, a show running since 2010 with 784 episodes, weekly cadence, and an Art19 host; ratings band shifted for the long-running show.
Audience asks aboutHow did this musician start their career?What inspires their current work?Which bands or projects are they part of?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag, and guests come from heavy music scenes such as Knocked Loose and Initiate.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Host Ray Harkins dives deep with creators of independent culture from musicians, artists and other interesting people to find out what inspires them, how they came to be and many other unexpected places.
100 Words Or Less: The Podcast's own show description from the podcast feed

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About 100 Words Or Less: The Podcast

100 Words Or Less: The Podcast is hosted by Ray Harkins and features long-form interviews with independent musicians, artists and other creators about what inspires them and how they came to be. Per the show's RSS feed, the show has released 784 episodes since September 2010, with a weekly cadence and typical episodes running 60 to 75 minutes. Guests in recent episodes include members of bands such as Knocked Loose and The Ocean.

Apple Podcasts lists 438 ratings with a 4.8 average. Listeners are estimated to be music-focused adults, mostly in the United States; these figures are estimates, not published data. Estimated downloads are 5,000 to 25,000 per episode.

No sponsors were seen in the feed. A host-read mid-roll at estimated audience size would sit around $90 to $625 per episode, suiting music gear, festival and ticketing brands seeking a niche independent music audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 100 Words Or Less: The Podcast can edit or remove this page at any time.

Questions about 100 Words Or Less: The Podcast

How much does 100 Words Or Less: The Podcast charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing is set by the show and may differ.

What is 100 Words Or Less: The Podcast about?

It is a long-form interview show hosted by Ray Harkins, featuring independent musicians, artists and creators talking about their inspirations and careers, released weekly since 2010.

How do I contact 100 Words Or Less: The Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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