Starbooked

1A is an NPR daily news podcast covering politics, health, the economy and civic life. The feed lists 300 episodes, with weekday interviews of about 43 minutes and longer Friday news roundups. Estimated downloads are 20,000 to 80,000 per episode, which puts a host-read mid-roll at $360 to $2,000. Apple Podcasts shows 4,524 ratings, and the show is tied to the NPR network.

Why brands sponsor 1A

Daily NPR news show with a large, established audience and strong ratings

  • Apple Podcasts shows 4,524 ratings with a 4.3 average, a strong signal for an estimated 20,000 to 80,000 downloads per episode.
  • Five episodes a week plus a long Friday roundup give frequent placement chances in a news setting.
  • Topics span health, money, education and civics, which suits brands in finance, health and services.
Best forfinancial serviceshealth and wellness productsbrand awareness campaigns
Watch forHeavy political news content may not suit every brand, and NPR network sponsorship rules may limit direct deals.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics55%
Health15%
Business and Finance15%
Society15%
Formats
interview, panel discussion, news roundup
Tone
informative, serious
Language
English
Production
Studio production
Typical length
40 to 45 minutes, roundups about 87 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Based on 4,524 Apple Podcasts ratings, a popularity score of 9, daily cadence and NPR network distribution.
Audience asks aboutmidterm elections and civicshealth and medical treatment newseconomy and household money
Age
8%18-24
18%25-34
22%35-44
52%45+
Gender
52%women
48%men
Countries
🇺🇸 United States90%
LanguagesEnglish 97%Other 3%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPR
Categories promoted
None yet
Affiliate links
Yes

The description promotes NPR+ for sponsor-free listening and the feed funding link points to plus.npr.org, but no sponsor appears in the episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Titles such as 'Military: Pete Hegseth's New Pentagon' and 'Policy: ICE And The Pregnant Women It's Detaining' show regular political and conflict coverage; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Listening to the news can feel like a journey. But 1A guides you beyond the headlines – and cuts through the noise. Let's get to the heart of the story, together – on 1A. Support public media by joining NPR+ at plus.npr.org . You’ll get perks for over 25 NPR podcasts, including sponsor-free listening for 1A.
1A's own show description from the podcast feed

Do you make 1A? Claim or remove this page.

About 1A

1A is a daily news podcast from NPR. According to the feed, it guides listeners beyond the headlines with interviews and discussion on politics, health, the economy, religion, education and elections. The feed lists 300 episodes. Weekday episodes run about 43 minutes, and the Friday News Roundup runs about 87 minutes. The hosts are not named in the feed.

Apple Podcasts shows 4,524 ratings with a 4.3 average. Based on that rating count, daily cadence and NPR distribution, Starbooked estimates 20,000 to 80,000 downloads per episode. This is an estimate, since NPR does not publish download numbers. No sponsors appear in the episode titles, though the description promotes NPR+ for sponsor-free listening.

Using the Starbooked rate rule, a host-read mid-roll would cost about $360 to $2,000 per episode. The show suits brands in finance, health and consumer services that want a broad news audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 1A can edit or remove this page at any time.

Questions about 1A

How much does 1A charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll on 1A at $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads. NPR does not publish download numbers, so the rate is an estimate.

What is 1A about?

1A is an NPR daily news podcast that goes beyond the headlines, with interviews and discussion on politics, health, the economy, education and civic life, plus a longer weekly Friday news roundup.

How do I contact 1A about sponsoring an episode?

The 1A contact email unlocks on Starbooked for $0.80. Boosted shows can be booked directly through Starbooked, and NPR sponsorship may be handled through the network.

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