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The President's Daily Brief

Podcast · www.thefirsttv.com · EN
Hosted by Mike Baker

The President's Daily Brief, hosted by former CIA Operations Officer Mike Baker and published by The First TV, covers national security, foreign policy and the day's top international news. The show has 1,000 episodes in its feed, with new episodes twice daily, typically about 20 minutes long. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode.

Why brands sponsor The President's Daily Brief

Daily national security briefing reaching a high-engagement politics and news audience

  • Twice-daily episodes give sponsors repeated exposure across 1,955 published episodes.
  • Apple Podcasts rating of 4.7 from 3,265 ratings signals an engaged, loyal listener base.
  • Host Mike Baker brings former CIA operations experience to a serious, credible briefing format.
Best forBrand awareness for premium or executive-level audiencesFinancial services and insurance
Watch forPolitical and conflict content is heavy, so brands need a high tolerance for news-driven adjacency.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Politics35%
Business and finance5%
Formats
solo monologue, daily news briefing, afternoon bulletin
Tone
serious, informative
Language
English
Production
Studio production
Typical length
13 to 28 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 3,265 (band 1,000 to 5,000), a news and politics category, 1,955 episodes, daily cadence, and no named sponsors in the feed.
Audience asks aboutWhat is happening in the Middle East and Ukraine todayHow do current conflicts affect U.S. national securityWhat do the day's developments mean for the U.S.
Age
8%18-24
22%25-34
22%35-44
48%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles cover armed conflict, terror plots and war, for example 'Iran's Alleged Bomber Plot' and 'Ukraine Hits Moscow'; the political content is explicit throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Each morning, the President of the United States receives a highly classified briefing on the most important issues facing the country -- The President's Daily Brief. Now you can hear your very own PDB, in the form of a podcast, every morning at 6am Eastern, and every afternoon at 4pm Eastern. You'll get 20 minutes of the most important topics of the day and why you should care, arming you with…
The President's Daily Brief's own show description from the podcast feed

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About The President's Daily Brief

The President's Daily Brief is a daily news podcast hosted by former CIA Operations Officer Mike Baker and published by The First TV. According to the show's feed and website, each episode briefs listeners on the most important national security, foreign policy and political stories of the day, with new episodes published every morning and afternoon. Episodes are typically 13 to 28 minutes long, and the feed lists 1,000 episodes.

The show holds a 4.7 average rating from 3,265 ratings on Apple Podcasts, a figure that suggests a sizeable, engaged audience. Listener demographics are not published; based on the news and politics category and the ratings volume, the audience is estimated to be predominantly U.S. adults aged 35 and over. Estimated downloads are 20,000 to 80,000 per episode.

No sponsors were seen in the feed. An estimated mid-roll host-read rate is $360 to $2,000 per episode, which suits financial, insurance and executive-focused brands seeking consistent daily exposure to a news-oriented audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The President's Daily Brief can edit or remove this page at any time.

Questions about The President's Daily Brief

How much does The President's Daily Brief charge for a podcast sponsorship?

Estimated mid-roll host-read rates are $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on episode placement and campaign length.

What is The President's Daily Brief about?

The show is a daily news briefing on national security, foreign policy and political developments, hosted by former CIA Operations Officer Mike Baker. Episodes are published twice daily.

How do I contact The President's Daily Brief about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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