Starbooked

606 is a football podcast from BBC Radio 5 Live that invites listener calls and debate on the latest matches, Premier League news and Fantasy Premier League strategy. The show has 133 episodes and publishes roughly weekly, with a typical length of about 50 minutes. Estimated downloads per episode are 50,000 to 80,000 (estimated), at a rate of $900 to $2,000 per episode.

Why brands sponsor 606

Weekly BBC football debate with a large UK audience of engaged fans

  • Published by BBC Radio 5 Live with a 267-rating Apple Podcasts average of 4.3 stars
  • Episodes average about 50 minutes, giving a host-read slot room for a full message
  • Strong fit with fantasy football fans who track picks weekly and act on advice
Best forfantasy football apps and gamessports betting-adjacent consumer brandsfootball kit and fan merchandise
Watch forAd inventory and sponsorship terms are likely controlled by the BBC, so direct booking may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
News10%
Formats
listener call-in, panel discussion, fantasy league analysis
Tone
conversational, opinionated
Language
English
Production
Studio production
Typical length
45 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple ratings_count of 267 maps to the 200 to 1,000 ratings band (5,000 to 25,000), shifted up to 1,000 to 5,000 band given BBC backing, a 2006 listing, weekly cadence and a Podcast Index popularity of 9; roughly 50,000 to 80,000 per episode.
Audience asks aboutWhich teams and players are in form this weekHow fantasy football picks and differentials should be madeWhat the latest Premier League results and club news mean
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom85%
🇮🇪 Ireland3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and episode titles cover football results and fan reaction, with no sensitive subject flagged; the show's broadcast context on BBC Radio 5 Live suggests occasional strong language in heated debate.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence40 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

Have your say on the latest football action
606's own show description from the podcast feed

Do you make 606? Claim or remove this page.

About 606

606 is a football podcast produced by BBC Radio 5 Live, covering the latest Premier League matches, club news and listener debate. The show has 133 episodes in its feed and publishes roughly every week, with recent episodes typically running about 50 minutes, according to the RSS feed. Apple Podcasts shows 267 ratings with a 4.3 average, and the show is listed as updated weekly.

The audience is estimated rather than measured: the show's rating count suggests roughly 50,000 to 80,000 downloads per episode. The feed shows no sponsors or funding links, so the show appears to carry no visible sponsorship today. Estimated rates are about $900 to $2,000 per episode for a host-read mid-roll.

The show suits football, fantasy football and sports consumer brands looking to reach a UK fan audience. Brands should confirm availability with BBC Radio 5 Live before pitching.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 606 can edit or remove this page at any time.

Questions about 606

How much does 606 charge for a podcast sponsorship?

Estimated rates are about $900 to $2,000 per episode for a host-read mid-roll, based on an estimated 50,000 to 80,000 downloads per episode. Actual pricing depends on the BBC's ad policies and is not published.

What is 606 about?

606 is a BBC Radio 5 Live football podcast covering Premier League matches, club news and listener debate, with fantasy football analysis included in some episodes.

How do I contact 606 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

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Football Weeklypodcast · GB
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