99% DIY (@99diy), a Japanese channel by Suke (Keisuke Kawana, per the creator's website), documents DIY renovation of a Tokyo house, furniture builds and indoor plants. It has about 44,500 subscribers and a median of roughly 85,000 views per video. No uploads have appeared in nearly three years. A sponsored integration is estimated at $1,690 to $2,960 per video.
Japanese DIY renovation channel with past brand work and affiliate links
- Median video reaches 85,000 views, and the top videos passed 880,000 and 990,000.
- Two of 28 videos were sponsored, including TOLI flooring at 231,000 views.
- The website says it accepts PR projects and tool or building material promotions.
Brand fit report
Content
- Formats
- renovation series, build tutorials, product reviews
- Tone
- practical, friendly
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- TOLIXGIMI
- Categories promoted
- flooring, home electronics, furniture, tools
- Affiliate links
- Yes
The video on tile carpet states '提供：東リ株式会社' and the 4K projector video states '提供：XGIMI'; Amazon short links (amzn.to) appear in build descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as '賃貸OK！DIYで壁に有孔ボードを取り付ける' show home improvement tutorials with nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 59 / 100
Public rule, same for everyone. How it works.
Recent videos
▶簡単タイルカーペットで古臭いフローリングからホテルみを感じる床に【防音・暖か】 · 231k views
▶子供の勉強用デスクチェアどうするか問題。安くて可愛いIKEAの椅子に決めました · 8k views
▶壁幅いっぱいの長尺デスクを作る · 28k viewsLast three uploads, latest 1034 days ago.
自宅をDIYでリノベーションしながら住んでいる元Webディレクターです。 日曜大工に限らず、植物やインテリア、住まい環境など大きな意味での暮らしをDIYしています。日々を心地よく過ごすための環境を自分で作っていく過程をYouTubeで公開してます。 【SNS】 ブログ▶︎https://99diy.tokyo/ Twitter▶︎https://twitter.com/Suke_99diy Pinterest▶︎https://www.pinterest.jp/99diy/_created/ 【お問い合わせ】 99diy.tokyo@gmail.com
About 99% DIY / すけチャンネル
99% DIY (@99diy) is a Japan-based YouTube channel that documents DIY renovation of a Tokyo house, along with furniture builds, indoor plants and home environment projects. According to its website, it is run by Suke (Keisuke Kawana), a former web director, and the companion blog describes self-renovation as its main subject. Videos run 8 to 20 minutes, and many link to materials and tools.
The median video earns about 85,000 views, and several renovation videos passed 800,000. Audience figures on Starbooked are estimates and suggest Japanese-speaking homeowners and renters. The website says it accepts PR work, and two videos credit TOLI and XGIMI. The last upload was in December 2023.
A sponsored integration is estimated at $1,690 to $2,960 per video, based on $20 to $35 per 1,000 median views. That CPM compares with $10 to $30 for typical paid ads. It suits home improvement, flooring, tools and interior brands, after confirming current activity.
Written from 99% DIY / すけチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 99% DIY / すけチャンネル can edit or remove this page at any time.
Questions about 99%
How much does 99% DIY charge for a sponsored video?
Starbooked estimates $1,690 to $2,960 per sponsored video, based on $20 to $35 per 1,000 median views of about 85,000. Actual rates are set by the creator and may differ.
What does 99% DIY post about on YouTube?
The channel covers DIY renovation of a Tokyo house, plus furniture builds, rental-friendly projects, indoor plants and product reviews, mostly as detailed tutorials in Japanese.
How do I contact 99% DIY for a brand deal?
An email and a website contact form are listed. Contact details also unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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Sprintour@sprintour · DE | van lifecamper conversion | 62k | 44k | $870–1530 | 70 |
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