Santaleaf (@santaleaf), a Japanese DIY creator based in Japan, makes long-form home renovation videos about remodeling old apartments and houses. The channel has about 62,300 subscribers and a median of roughly 35,000 views per video. It posts sporadically, with no uploads in the last year. Sponsored integrations are estimated at $700 to $1,200 per video.
Japanese DIY renovation channel with 62,000 subscribers and tool-focused tutorials
- Median of about 35,000 views per video across 184 uploads
- Tutorials name specific tools and materials, a natural fit for hardware brands
- Viewers watch long builds of 15 to 25 minutes, giving products sustained screen time
Brand fit report
Content
- Formats
- long-form tutorial, before-and-after tour, multi-part build series
- Tone
- practical, calm
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- power tools, building materials, book (self-published)
- Affiliate links
- Yes
Descriptions consistently link Amazon affiliate tool and book links, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is practical renovation work with no flagged titles or themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 62 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【DIY】簡単で快適！カフェ板を張る · 331k views
▶【DIY】サイコーです！コードレス卓上スライド丸鋸 · 14k views
▶【DIY】砂壁に石膏ボードを張って塗装する · 146k viewsLast three uploads, latest 1524 days ago.
【DIY】大家のサンタリーフです。 古いアパートやボロ戸建てを買ってDIYで物件を素敵にして賃貸しています。 自宅用でも賃貸用でもDIYでリフォームを考えている方のお役に立てたら幸いです♪ 商品の紹介依頼等は下記のメールアドレスまたはSNSまでよろしくお願いします。 Twitter https://twitter.com/L1tDex インスタはこちらです https://www.instagram.com/santaleaf/?hl=ja Facebook https://www.facebook.com/santaleaf3/
About Santaleaf リノベのレシピ
Santaleaf is a Japanese DIY channel that documents renovating old apartments and houses, often bought by the creator and then rented out. Videos are long-form, typically 8 to 25 minutes, and show step-by-step work such as wall panels, flooring, kitchens, and garden approaches, with tools and materials named in the descriptions. The channel also promotes a self-published Japanese renovation book, according to its video descriptions.
The audience appears to be Japanese adults interested in home improvement, mostly aged 25 to 44, though these figures are estimates from channel content and not measured data. Median views sit around 35,000 per video, and the channel has 62,300 subscribers.
Brands in power tools and building materials can book a sponsored integration for an estimated $700 to $1,200 per video. At an estimated $20 to $35 CPM, this compares with paid ad CPMs of $10 to $30, and the channel's tool-focused tutorials suit hardware sponsors.
Written from Santaleaf リノベのレシピ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Santaleaf リノベのレシピ can edit or remove this page at any time.
Questions about Santaleaf
How much does Santaleaf charge for a sponsored video?
Based on median views of about 35,000 and a long-form rate of $20 to $35 per 1,000 views, an estimated sponsored integration costs $700 to $1,200 per video. This is a benchmark estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Santaleaf post about on YouTube?
Santaleaf posts long Japanese-language DIY renovation videos about old apartments and houses. Topics include kitchen and bathroom remodels, flooring, wall panels, and garden approaches, usually filmed step by step with tools named in the descriptions.
How do I contact Santaleaf for a brand deal?
The channel description lists Twitter, Instagram, Facebook, and a business email for product inquiries. Full contact details unlock on Starbooked for $0.80. Santaleaf is not a boosted creator, so bookings go directly through the creator's listed channels.
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