Starbooked

99.1 WFMK (@99wfmk) is a radio station channel based in Lansing, Michigan, USA, posting in-studio interviews, comedy bits and short paranormal segments. It has about 2,500 subscribers and a median of 174 views per video, with no uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video, reflecting its low view counts.

Why brands book 99.1

Local Lansing radio audience with on-air personality segments

  • Channel has 2,470 subscribers and 20,594 lifetime views across 48 videos.
  • Median video views are 174, so a $150 to $250 integration reflects a CPM of about $860 to $1,440 per 1,000 views, far above paid ad CPMs of $10 to $30.
  • Mean views of 545 are lifted by a few hits, such as the 3,936-view Calumet Opera House episode.
Best forlocal Michigan event promotionradio station partnerships
Watch forActivity stopped in 2018, with no uploads in the last 365 days, so reach is limited and dated.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment60%
Lifestyle40%
Formats
in-studio interview, comedy sketch, field segment
Tone
playful, conversational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 4 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 48 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutupcoming shows at Wharton Centerparanormal investigation detailscontest and giveaway rules
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'Haunted Michigan: The Calumet Opera House' and 'Stupid Human Tricks' are light entertainment; a 2015 title covers a Confederate flag protest, which is a mild political news item.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k1740
X–––

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3204 days ago.

Variety from the '80s to Now. Check out videos from in-studio interviews, Danny and Monica, John Robinson and more. If you’re new, Subscribe! → https://www.youtube.com/user/99wfmk Go here → 99wfmk.com Like us → https://www.facebook.com/99wfmk Follow us → https://twitter.com/991wfmk Get our newsletter → http://99wfmk.com/newsletter/ For any licensing requests please contact lansing.youtube@townsquaremedia.com
99.1 WFMK's own profile description on YouTube

Are you 99.1 WFMK? Claim or remove this profile.

About 99.1 WFMK

99.1 WFMK is the YouTube channel of the Lansing, Michigan radio station 99.1 WFMK, part of Townsquare Media. Its videos include in-studio interviews with artists such as Bruce Johnston and Cyndi Lauper, comedy bits featuring hosts Danny Stewart and John Robinson, and short paranormal investigation segments. Uploads became sporadic after 2016 and have stopped entirely in the past year.

The channel draws a small audience, with 2,470 subscribers and a median of 174 views per video. Based on the content, viewers are likely to be local Michigan adults, mostly listeners of the station, but this is an estimate rather than measured data. Many clips are under two minutes.

For brand work, the rate is an estimated $150 to $250 per video, a CPM of roughly $860 to $1,440 per 1,000 views, which is much higher than the $10 to $30 CPM typical of paid ads. Brands seeking a local Lansing audience tied to a radio station may find it suitable, but it is not a good fit for broad reach.

Written from 99.1 WFMK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 99.1 WFMK can edit or remove this page at any time.

Questions about 99.1

How much does 99.1 WFMK charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of 174 views per video. This is a minimum-level estimate that reflects the channel's low view counts. Contact details unlock on Starbooked for $0.80.

What does 99.1 WFMK post about on YouTube?

The channel posts in-studio interviews with musicians, comedy bits from hosts Danny Stewart and John Robinson, and paranormal investigation segments tied to Michigan locations. Most videos are short, and uploads have stopped in the past year.

How do I contact 99.1 WFMK for a brand deal?

The channel lists lansing.youtube@townsquaremedia.com for licensing requests. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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