Starbooked

A Fading Thought

@afadingthought · MX · EN

Robert J. P. Oberg (@afadingthought) is a Mexico-based YouTuber making long-form videos on Mac apps, AI dictation, note-taking and productivity workflows. The channel has about 7,200 subscribers, roughly 3,400 median views, and posts about three videos a month. Sponsored integrations are quoted at $60 to $120 per video, and the channel was first published in 2013.

Why brands book A

Mac productivity viewers who buy software after watching detailed app walkthroughs

  • About 3,400 median views per video across the last 30 uploads
  • Viewers engage at 3.3% combined engagement, with 4.7 comments per 1,000 views
  • Long-form videos average about 12 minutes, leaving room for a full integration
Best forproductivity software launchesAI tool trials for Mac users
Watch forMedian views are modest, and recent uploads have lower reach than the 2025 peak.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing55%
Business & Finance20%
Hobbies & Interests25%
Formats
app walkthroughs, screen-recorded tutorials, workflow demos
Tone
informative, calm
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 22 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks aboutwhich AI dictation app is worth paying forhow to automate workflows on a Macwhich note-taking or task app fits a daily routine
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
30%women
70%men
Countries
🇺🇸 United States45%
🇲🇽 Mexico10%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
productivity software, photo editing software, audio software
Affiliate links
Yes

The description of 'Flexible Task Management: Prioritize What Matters Most in Craft' and 'AI for Your Notes' carries a promo link offering 50% off Craft, and the channel has a 4% sponsored share across its last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; topics are software and productivity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.2k3.4k3

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 43 days ago.

Hi! I'm Robert J. P. Oberg. "A Fading Thought" is the space where I explore ideas on apps, creativity, productivity, inspiration, tech, art, handwriting, photography, cinema, PKM, and whatever else random things I can think of... :) Reach out: hi@afadingthought.com
A Fading Thought's own profile description on YouTube

Are you A Fading Thought? Claim or remove this profile.

About A Fading Thought

A Fading Thought is a YouTube channel run by Robert J. P. Oberg, who posts as @afadingthought from Mexico. Per the channel description, he explores apps, creativity, productivity, photography and note-taking. Recent uploads are long-form Mac workflow videos covering AI dictation, Craft, Day One and similar tools. The channel publishes about three videos a month.

The channel's audience is estimated, and the figures are not verified: it has about 7,200 subscribers and a median view count near 3,400 per video. Viewers appear to be Mac users interested in productivity software and AI tools, with a skew toward English-speaking countries.

Brands seeking mid-size integrations in productivity software can budget $60 to $120 per video at $20 to $35 per 1,000 median views, a CPM comparable to paid ads that typically run $10 to $30. Small software makers targeting Mac power users are the best fit.

Written from A Fading Thought's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. A Fading Thought can edit or remove this page at any time.

Questions about A

How much does Robert J. P. Oberg charge for a sponsored video?

Based on about 3,400 median views and a rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $60 to $120 per video. Final pricing depends on the scope of the integration and the length of the video.

What does Robert J. P. Oberg post about on YouTube?

The channel covers Mac productivity, AI dictation, note-taking apps, task management, photography workflows and automation. Videos are long-form walkthroughs, often 8 to 22 minutes, and the channel publishes about three videos a month.

How do I contact Robert J. P. Oberg for a brand deal?

The channel's public description lists hi@afadingthought.com for outreach. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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