All In The Mind
All In The Mind, hosted by journalist Sana Qadar, is an ABC Radio National show exploring psychology, mental health and the science of human behaviour. It has 1,000 episodes in its feed, released weekly, typically about 30 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll.
Engaged Australian psychology audience listening to a publicly funded, award-winning weekly show
- Weekly episodes of about 30 minutes give a sponsor a consistent slot over a long catalogue of 1,000 episodes.
- Award-winning ABC production, named Best Health and Wellness podcast at the 2026 Australian Audio Awards.
- Apple Podcasts rating of 4.5 from 674 ratings, with 493 five-star reviews, signals an attentive listener base.
Brand fit report
Content
- Formats
- interview, narrative, expert explainer
- Tone
- thoughtful, evidence-based
- Language
- English
- Production
- Studio production
- Typical length
- 29 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode 'Fame, isolation and terror: inside the mind of a lone mass killer' discusses violence in a clinical context, with no explicit flags in the feed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.abc.net.au/listen/programs/allinthemind/ |
| Apple Podcasts | podcasts.apple.com/podcast/id73330911 |
| RSS feed | www.abc.net.au/feeds/2888650/podcast.xml |
Benchmark score: 93 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 'Task paralysis' and overcoming procrastination | 2026-10-16 | 30 min |
| What self-help advice is actually useful? | 2026-10-09 | 30 min |
| Is AI the end of creativity and cognition? | 2026-10-02 | 30 min |
| Trying to read more? Your brain will thank you | 2026-09-25 | 30 min |
| Hypochondria and cyberchondria: the many ways to worry about health | 2026-09-18 | 30 min |
| Burnout: the warning signs and how to stop it | 2026-09-11 | 30 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Why do people lie? Why do relationships fall apart? Can trauma change your brain? Every week on All in the Mind, award-winning journalist Sana Qadar explores the psychology behind the biggest questions in our lives — how we think, feel and behave. Featuring leading experts like Esther Perel, Billy Garvey and Ethan Kross, you'll hear personal stories and practical insights that will leave you…
About All In The Mind
All In The Mind is a weekly podcast from ABC Radio National, created by journalist Sana Qadar and specialist reporters at the Australian Broadcasting Corporation. The show explores psychology, mental health and neuroscience, featuring experts such as Esther Perel, Billy Garvey and Ethan Kross, according to the show description on abc.net.au. The feed lists 1,000 episodes, released weekly, with a median episode length of about 30 minutes.
The show's Apple Podcasts listing shows 674 ratings with an average of 4.5 stars, and 493 of those ratings are five stars. Listeners are estimated, not measured, to be mostly Australian adults aged 25 to 54, and the show's description states that more than 100,000 listeners join each month. No sponsors were seen in the feed, and the ABC's broadcaster status suggests a review of its ad policy before pitching.
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be priced at about $360 to $2,000 per episode. This suits wellbeing, productivity and education brands seeking a thoughtful, adult audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. All In The Mind can edit or remove this page at any time.
Questions about All In The Mind
How much does All In The Mind charge for a podcast sponsorship?
Estimated at $360 to $2,000 per host-read mid-roll, based on 20,000 to 80,000 estimated downloads per episode. Final pricing depends on the ABC's own sponsorship policy and the placement chosen.
What is All In The Mind about?
All In The Mind is an ABC Radio National podcast hosted by Sana Qadar. It covers psychology, mental health and neuroscience, using expert interviews and personal stories to explain how people think, feel and behave.
How do I contact All In The Mind about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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