First This is a short mindfulness and meditation podcast hosted by Kathryn Nicolai, creator of Nothing Much Happens. The show offers guided meditations and reflections across 233 episodes released weekly, typically 10 to 11 minutes long. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a suggested rate of $90 to $620 per episode. Its distinctive feature is a series of short music meditations.
A calm, consistent meditation audience built over 233 weekly episodes
- 233 episodes released weekly, with a 4.9 average Apple rating from 740 ratings
- Short episodes of about 11 minutes fit a listener's routine and allow focused ad recall
- Listeners come to the show to settle and reflect, a context suited to wellness and sleep products
Brand fit report
Content
- Formats
- guided meditation, solo monologue, music meditation
- Tone
- calm, reflective
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 10 to 11 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and description describe calm meditation practice with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.firstthispodcast.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1621073052 |
| RSS feed | feeds.simplecast.com/IpzeEl8U |
Benchmark score: 92 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Savoring | 2026-10-12 | 11 min |
| I Got Nothin' | 2026-10-05 | 10 min |
| Learning to Stay (20-Minute Music Meditation) | 2026-09-28 | 21 min |
| Learning to Stay (15-Minute Relaxing Meditation) | 2026-09-21 | 16 min |
| Learning to Stay (10-Minute Music Meditation) | 2026-09-14 | 11 min |
| Learning to Stay (5-Minute Music Meditation) | 2026-09-07 | 6 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
First This is a short mindfulness and meditation podcast by Kathryn Nicolai, creator of Nothing Much Happens. Take ten minutes to settle your mind, observe your breath and be gently lead through a meditation practice. First this, then that.
About First This
First This is a mindfulness and meditation podcast hosted by Kathryn Nicolai, who also created Nothing Much Happens, according to the show's feed and website. Each episode is a short guided practice, usually about 10 to 11 minutes, with a recurring series of music meditations. The show publishes weekly and has 233 episodes in its feed.
The show holds a 4.9 average rating from 740 ratings on Apple Podcasts. Based on those ratings and the show's cadence, listener numbers are estimated rather than confirmed, at roughly 5,000 to 25,000 downloads per episode. The audience is likely interested in stress relief, daily practice and mental wellbeing.
No sponsors were found in the feed. A host-read mid-roll is estimated at $90 to $620 per episode, which suits wellness, sleep and mindful lifestyle brands seeking a calm listening context.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. First This can edit or remove this page at any time.
Questions about First This
How much does First This charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $620 per episode. Final pricing depends on the show's rates and terms.
What is First This about?
First This is a short mindfulness and meditation podcast hosted by Kathryn Nicolai. Episodes are about 10 to 11 minutes and include guided practices and music meditations released weekly.
How do I contact First This about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
Similar creators
Podcast and other creators in mindfulness, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
The Science of Happinesspodcast | mental healthscience education | 15k | – | $90–620 | 100 |
Happiness Podcastpodcast · US | mental healthmindfulness | 15k | – | $90–620 | 97 |
The Spiritual Perspectivepodcast | spiritualityself-improvement | 5.5k | – | $50–200 | 95 |
| self-improvementpersonal growth | 15k | – | $90–620 | 91 | |
Buddhist Geekspodcast | buddhismmeditation | 5k | – | $40–200 | 86 |
Yogaland Podcastpodcast | yogamindfulness | 17k | – | $140–620 | 86 |