Starbooked

Amber Chia (@amberchiatv) is a Malaysian creator who posts lifestyle, travel, cooking and family vlogs on her channel. The channel has about 4,920 subscribers and a median of roughly 1,200 views per video. She uploads irregularly, about twice a year lately, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Amber

Malaysian lifestyle creator with a loyal Chinese-speaking family audience

  • Median of about 1,167 views per video, with the top 90 percent reaching about 11,000
  • Past sponsored hotel and resort integrations in Malaysia, including promo-code tie-ins
  • Long-form 8 to 12 minute cooking and travel videos keep viewers watching
Best forhotels and resorts in Malaysiahome kitchen and food products
Watch forUpload pace is slow, with two videos in the last 365 days, so reach depends on the timing of a single post.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Food & Drink25%
Travel20%
Beauty & Fashion10%
Formats
vlog, cooking series, travel guide, product review
Tone
warm, personal
Language
Chinese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhere the places in her travel vlogs are locatedwhat recipes she cooks and how to make themwhich products or hotels she recommends
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
70%women
30%men
Countries
🇲🇾 Malaysia80%
🇸🇬 Singapore10%
Other10%
LanguagesChinese 75%Malay 15%English 10%

Commercial

2%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
AVANI Sepang GoldcoastVilla CheeULIKE
Categories promoted
hotels and resorts, home and personal care, kitchen and food
Affiliate links
No

The video '带Rose Chua去Short Trip ! Bringing My Mum for a Short Trip!' carries a promo code and terms for AVANI Sepang Goldcoast, and 'Rose Chua 来当除毛师?!ULIKE' links to ULIKE shopping pages.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; the channel is family and lifestyle focused.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.9k1.2k0

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers30 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 291 days ago.

Amber 会在这里分享我的生活小细节。记得subscribe及支持哦! This is the only official Amber Chia Youtube Channel. Please subscribe and like. Thank you! Any enquiries please email to info@amberchia.com Official homepage: www.amberchia.com -- Winner of the Guess Watches Timeless Beauty International Model Search 2004 title, Amber Chia became the world’s first Asian model to triumph at global model searches; and the first Asian model to campaign for Guess Watches worldwide. Her continued rise to modelling excellence was further substantiated when renowned designer Victoria Beckham personally selected her to present
Amber Chia TV's own profile description on YouTube

Are you Amber Chia TV? Claim or remove this profile.

About Amber Chia TV

Amber Chia (@amberchiatv) is a Malaysian lifestyle creator who posts family vlogs, cooking series, Malaysian travel guides and beauty content on YouTube, mostly in Chinese. Her channel has about 4,920 subscribers and a median of around 1,200 views per video, with occasional spikes above 10,000 for travel guides. Her website describes her as a former international model who won the Guess Watches Timeless Beauty International Model Search in 2004 and presented a Victoria Beckham runway show at New York Fashion Week. Audience estimates suggest women in their late twenties to mid-thirties in Malaysia.

Uploads are infrequent, with two videos in the past year, so a brand should plan around a single well-timed post. Estimated rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for paid ads. Brands with a Malaysian or Chinese-speaking market focus may find this a fit.

Written from Amber Chia TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Amber Chia TV can edit or remove this page at any time.

Questions about Amber

How much does Amber Chia charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 1,200 views per video and a CPM of $20 to $35. Final pricing depends on deliverables and usage rights, so confirm the rate directly with the creator.

What does Amber Chia post about on YouTube?

She posts family vlogs, Chinese-language cooking series with guest chefs, Malaysian travel guides and occasional beauty and fashion content. Her travel videos cover places such as Sibu, Sekinchan and Mataking Island.

How do I contact Amber Chia for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the channel lists info@amberchia.com as its enquiry email.

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