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Americast

Podcast · www.bbc.co.uk/programmes/p07h19zz · GB · EN
Hosted by Sarah Smith, Justin Webb, Marianna Spring, Anthony Zurcher

Americast is a BBC News podcast by Sarah Smith, Justin Webb, Marianna Spring and Anthony Zurcher analysing Donald Trump's White House and the US political scene. It has 652 episodes, published Monday, Wednesday and Friday, with a median length of about 32 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Americast

Daily-week political analysis from BBC journalists, 650 episodes deep, with a 4.7 BBC audience base

  • Three episodes a week from BBC North America editor and correspondents, with a 4.7 star Apple rating from 439 ratings
  • Median episode of about 32 minutes, with a steady two-day cadence across 2020 to 2026
  • Also carried on BBC Radio 4 and BBC World Service, extending reach beyond the podcast feed
Best forfinancial services and business news audiencespublic policy and civic awareness campaigns
Watch forBBC editorial standards restrict sponsorship; direct product integrations are unlikely to be accepted.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics85%
Social Media10%
Technology5%
Formats
co-hosted analysis, question and answer, investigative segment
Tone
analytical, authoritative
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 439 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), shifted by the show's long run, BBC hosting and top Podcast Index popularity; these signals are estimates only.
Audience asks aboutWhat is the latest on Trump's White House policyHow will the US midterm elections play outHow is social media shaping American voters
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom55%
🇺🇸 United States30%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is a BBC public service production promoting BBC Radio 4, BBC World Service and iPlayer.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles cover executions, the death penalty and military matters, such as 'Will Trump really livestream a firing squad execution?', but the treatment is news analysis; political content is the core of the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence5 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Insight and analysis on what's happening inside Donald Trump's White House. Podcast episodes Monday, Wednesday and Friday. Watch on iPlayer here: https://bbc.in/4j3DjKy . Each week we provide audiences with the best analysis from across the BBC, with on-the-ground observations and big picture insights about the stories which are defining America right now. The podcast is hosted by trusted BBC…
Americast's own show description from the podcast feed

Do you make Americast? Claim or remove this page.

About Americast

Americast is a BBC News podcast hosted by Sarah Smith, Justin Webb, Marianna Spring and Anthony Zurcher, according to the feed and the BBC programme page. It offers analysis of Donald Trump's White House, US politics and social media, including the BBC's Undercover Voters investigation. Episodes publish on Monday, Wednesday and Friday, with a median length of about 32 minutes across 652 episodes.

According to Apple Podcasts, the show holds 439 ratings with an average of 3.9 stars. Listener figures are not published; estimated downloads sit at 5,000 to 25,000 per episode, based on the rating count and BBC hosting. Audiences are likely to be interested in US politics, so the show suits financial, policy and civic campaigns.

The feed shows no sponsors, and the show is a BBC public service production. A host-read mid-roll would cost an estimated $90 to $625 per episode, which buys access to a politically engaged, UK and US audience. Sponsorship is likely limited by BBC editorial rules.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Americast can edit or remove this page at any time.

Questions about Americast

How much does Americast charge for a podcast sponsorship?

Americast's estimated host-read mid-roll rate is $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Rates are estimates, and the BBC may not accept sponsorship.

What is Americast about?

Americast is a BBC News podcast analysing Donald Trump's White House, US politics, elections and social media. It is hosted by Sarah Smith, Justin Webb, Marianna Spring and Anthony Zurcher, with episodes three times a week.

How do I contact Americast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, subject to the BBC's editorial and sponsorship policies.

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