Starbooked

The Playbook Podcast

Hosted by Dasha Burns

The Playbook Podcast from POLITICO, hosted by Dasha Burns, covers daily US politics and the stories driving the day in Washington. The show has 1,000 episodes in its feed, published daily, typically 20 to 25 minutes long. Estimated downloads are 20,000 to 80,000 per episode (estimated). Indicative rate is $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The Playbook Podcast

Daily Washington politics audience with a high-trust newsroom brand behind it

  • Publishes every weekday with a 20 to 25 minute median run time, giving a steady placement schedule.
  • Covers the 2026 midterms and party strategy, a high-attention news window for political advertisers.
  • Carries the POLITICO name, with 1,000 episodes in the feed and 724 Apple Podcasts ratings averaging 3.9.
Best forpolitical campaigns and advocacypolicy and government-affairs brandsnews subscriptions and business media
Watch forPolitical content is high sensitivity, so brands in unrelated consumer categories may find it a poor fit.

Brand fit report

Content

Topics, IAB taxonomy
Politics85%
News15%
Formats
interview, co-hosted analysis, news roundup
Tone
analytical, direct
Language
English
Production
Studio production
Typical length
20 to 25 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 724 ratings, which points to the 200 to 1,000 band shifted up given the show's large feed, daily cadence, POLITICO backing and Podcast Index popularity of 9.
Audience asks aboutWhat is the latest in the midterm elections?How are party coalitions shifting among voter groups?What are the strategic moves inside Washington this week?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
POLITICO
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by POLITICO, the network that owns it.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent titles cover elections and party strategy in a news register, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

POLITICO’s Dasha Burns bring her fresh insight, analysis and reporting to the stories driving the day in the nation’s capital. She will be joined by her fellow co-authors and journalists from across POLITICO — available, as always, in audio and video formats each morning.
The Playbook Podcast's own show description from the podcast feed

Do you make The Playbook Podcast? Claim or remove this page.

About The Playbook Podcast

The Playbook Podcast is produced by POLITICO and hosted by Dasha Burns, who leads the show's daily coverage of American politics. According to the feed and the POLITICO website, the show publishes every day, usually running between 20 and 25 minutes, with longer conversation episodes in the mix. Each episode examines the stories driving the day in the nation's capital and features interviews and analysis from POLITICO journalists.

Apple Podcasts lists 724 ratings with an average of 3.9 out of 5 across the show's catalogue. Audience figures are estimates, not published numbers: the show's rating volume, daily cadence and newsroom backing suggest between 20,000 and 80,000 downloads per episode, with listeners likely concentrated among US adults interested in politics and government. No sponsor mentions appear in the recent feed.

A host-read mid-roll is indicatively priced at about $360 to $2,000 per episode, depending on the estimated download range. Political, policy and news-adjacent brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Playbook Podcast can edit or remove this page at any time.

Questions about The Playbook Podcast

How much does The Playbook Podcast charge for a podcast sponsorship?

Indicatively $360 to $2,000 per host-read mid-roll episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Exact rates depend on the show's own terms.

What is The Playbook Podcast about?

The Playbook Podcast from POLITICO, hosted by Dasha Burns, covers daily American politics, with news, analysis and interviews about the stories driving Washington each weekday.

How do I contact The Playbook Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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