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Apple News In Conversation

Podcast · www.apple.com/apple-news · US · EN
Hosted by Shumita Basu

Apple News In Conversation, hosted by Shumita Basu, interviews journalists and experts about the stories shaping American life, from politics and health to technology and culture. The show has 259 episodes released roughly weekly, with typical episodes running about 30 minutes. Estimated downloads per episode are 20,000 to 50,000, with an estimated sponsorship rate of $360 to $1,250 per episode.

Why brands sponsor Apple News In Conversation

Weekly news interviews with a 1,861-rating Apple audience

  • Apple News publisher show with 259 episodes and a steady weekly cadence
  • Roughly 30-minute interviews suit deep attention and recall for sponsors
  • Apple rating average of 4.2 from 1,861 ratings signals an engaged listener base
Best forbrand awarenessthought leadership campaigns
Watch forPolitical and health topics may need careful adjacency review for some brands.

Brand fit report

Content

Topics, IAB taxonomy
News55%
Politics20%
Health & Fitness15%
Technology & Computing10%
Formats
interview, expert discussion
Tone
analytical, serious
Language
English
Production
Studio production
Typical length
27 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 50%: Apple ratings_count of 1,861 (1,000 to 5,000 band), show about five years old with no one-band shift, Podcast Index popularity 9, Apple News publisher hosting, weekly cadence.
Audience asks aboutWhat is behind the latest headline?What does the research actually show?How does this affect my daily life?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles cover politics and midterms, including 'The Cornell case exposes a dark reality' and 'How America’s gun obsession really started'; no explicit flag set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Apple News In Conversation with Shumita Basu brings you interviews with some of the world’s best journalists and experts about the stories that impact our lives. Join us every week as we go behind the headlines.
Apple News In Conversation's own show description from the podcast feed

Do you make Apple News In Conversation? Claim or remove this page.

About Apple News In Conversation

Apple News In Conversation is a weekly interview podcast hosted by Shumita Basu that talks with journalists and experts about the stories affecting American life. The show, published with Apple News, has 259 episodes and runs about 30 minutes per episode, according to the RSS feed and Apple Podcasts data.

Listeners rate the show 4.2 out of 5 on Apple Podcasts from 1,861 ratings, and the website identifies Apple News as the publisher. Audience figures on Starbooked are estimates, not published download numbers, and suggest roughly 20,000 to 50,000 downloads per episode. Demographic splits are estimated and low in confidence.

No sponsors appear in the feed. An estimated host-read mid-roll rate of $360 to $1,250 per episode suits brands looking for news-adjacent credibility, thought leadership, or awareness campaigns, with attention to political topic adjacency.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Apple News In Conversation can edit or remove this page at any time.

Questions about Apple News In Conversation

How much does Apple News In Conversation charge for a podcast sponsorship?

Based on an estimated 20,000 to 50,000 downloads per episode, a host-read mid-roll is estimated at $360 to $1,250 per episode. Exact pricing depends on placement and package terms agreed with the show.

What is Apple News In Conversation about?

The show features weekly interviews with journalists and experts about current events, politics, health, and technology, hosted by Shumita Basu and published by Apple News.

How do I contact Apple News In Conversation about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked directly.

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