Archives New Zealand
Archives New Zealand (@archivesnz), based in New Zealand, publishes archival film and documents, mostly mid-century National Film Unit footage and history programmes. The channel has about 42,400 subscribers and a median of roughly 2,300 views per video, posting around 10 videos a year. Sponsored integrations are estimated at $500 to $1,000 per video, and the channel has no paid brand deals in the last 50 videos.
Heritage-minded New Zealand audience for archival and history-themed brands
- About 42,400 subscribers and a median of roughly 2,263 views per video
- Top video 'Meet New Zealand (1949)' reached about 59,905 views
- Uploads roughly 10 videos a year, with a steady archival catalogue
Brand fit report
Content
- Formats
- archival film upload, documentary series, short archival clip
- Tone
- informative, nostalgic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the affiliate flag is set in the channel metrics but no brand links are named.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Wartime newsreel content, such as 'Weekly Review No 86' covering Guadalcanal, includes references to combat, and 'Gallery - The Chinese Community (1972)' and 'Two Artists' touch on social history.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 42k | 2.3k | 6 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Pictorial Parade 221 (1969) · 2k views
▶Waituhi: The Making Of A Māori Opera (1985) · 980 views
▶Gallery - The Chinese Community (1972) · 14k viewsLast three uploads, latest 19 days ago.
Archives New Zealand, Te Rua Mahara o te Kāwanatanga is the official guardian of New Zealand's public archives. We gather, store and protect an extremely wide range of material. Our holdings include the originals of the Treaty of Waitangi, government documents, maps, paintings, photographs and film. For all enquiries please Email Research.Archives@dia.govt.nz
About Archives New Zealand
Archives New Zealand (@archivesnz) is the official channel of New Zealand's public archive, Te Rua Mahara o te Kāwanatanga. It posts digitised National Film Unit footage, documentaries and curated film programmes, along with short explainers about government records. Uploads are steady rather than frequent, about 10 videos a year, and the channel has around 42,400 subscribers.
Viewers are most likely New Zealanders interested in local history, along with archive researchers and documentary fans abroad. These audience figures are estimates, not platform data. Most videos are long-form, with a median length of about 9 minutes, and median views sit near 2,300.
The channel has no brand work in its recent history. At the rate rule of $20 to $35 per 1,000 median views, a sponsored video would cost roughly $50 to $80 in CPM terms, which is below the $10 to $30 typical paid-ad CPM range, so the channel suits brands seeking heritage credibility rather than reach.
Written from Archives New Zealand's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Archives New Zealand can edit or remove this page at any time.
Questions about Archives
How much does Archives New Zealand charge for a sponsored video?
Based on its median of about 2,300 views, a sponsored video would be estimated at roughly $50 to $80 per video under the Starbooked rate rule. This is an estimate from public metrics, not a published rate card, and the channel has no sponsorship history.
What does Archives New Zealand post about on YouTube?
The channel posts digitised New Zealand National Film Unit footage, archival documentaries, curated film programmes and short explainers about public records. Topics centre on New Zealand history, from wartime newsreels to mid-century social documentaries.
How do I contact Archives New Zealand for a brand deal?
The channel lists a research contact email publicly, though contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so outreach would go through the organisation directly.
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|---|---|---|---|---|---|
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