Arika Okrent
Arika Okrent (@arikaokrent2490) is a US channel of short language explainers made for Mental Floss, with about 22,000 subscribers and a median of roughly 10,000 views per video. Videos run around three minutes. The last upload was in June 2021, so it is an archive. A sponsored integration is estimated at $200 to $350 per video.
Clear, trusted language explainers with a steady 10,000-view baseline per video
- Median of about 10,100 views per video across 61 uploads, with a best result of 85,580 views.
- Like rate near 3 percent suggests an engaged, curious audience for education topics.
- Videos average under 3 minutes, which suits short, easy-to-follow brand mentions.
Brand fit report
Content
- Formats
- whiteboard explainer, short educational video, book promotion
- Tone
- curious, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- books
- Affiliate links
- No
Only the book Highly Irregular is promoted, for example in the video 'Shoulda Woulda Coulda. Where does that L come from?'; no third-party sponsorships found.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Classy Insults from Latin and Greek' and 'The Story of Gross' are mild educational language topics.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Shoulda Woulda Coulda. Where does that L come from? · 12k views
▶Highly Irregular: Why Tough, Through, and Dough Don't Rhyme · 6.2k views
▶Things Labeled 'American' in Other Countries · 11k viewsLast three uploads, latest 1938 days ago.
Videos made for Mental Floss (http://mentalfloss.com/) from Arika Okrent (https://twitter.com/arikaokrent) and Sean O'Neill (http://rocketrobinson.com/).
About Arika Okrent
Arika Okrent's channel carries short language explainers made for Mental Floss, such as why irregular verbs exist, how silent letters reveal word history and what causes a foreign accent. Videos run about three minutes, and the linked website of co-credited illustrator Sean O'Neill describes the live-drawing whiteboard format. The channel has 61 videos and about 22,000 subscribers, with a median of roughly 10,100 views per video.
The most recent upload was in June 2021, and none appeared in the last year, so this is an archive channel rather than an active one. Viewers are likely English-speaking language and trivia fans; demographic figures on Starbooked are estimates, not platform data. No sponsorship disclosures were found.
A sponsored integration is estimated at $200 to $350 per video, a CPM of $20 to $35 per 1,000 views against $10 to $30 typical for paid ads. It suits only a brand that would pay to reach an existing library, and the creator should first confirm they are taking new work.
Written from Arika Okrent's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Arika Okrent can edit or remove this page at any time.
Questions about Arika
How much does Arika Okrent charge for a sponsored video?
Starbooked estimates $200 to $350 per sponsored video, based on a median of about 10,100 views and $20 to $35 per 1,000 views. Actual rates are set by the creator and may differ.
What does Arika Okrent post about on YouTube?
Short explainers on English words, grammar and the history of language, made for Mental Floss. Titles include 'Why Do We Have Irregular Verbs?' and 'What Causes a Foreign Accent?'. Uploads stopped in 2021.
How do I contact Arika Okrent for a brand deal?
No public email is listed. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Check first that the creator is still accepting new brand work.
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