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As the Season Turns

Podcast · www.ffern.co/podcast · GB · EN
Hosted by Lia Leendertz, Alice Boyd

As the Season Turns, produced by Ffern and hosted with nature writer Lia Leendertz, is an English-language guide to the month ahead covering natural history, music and folklore, with field recordist Alice Boyd's Found Sound series. It has 117 episodes released about every 14 days, typically 20 to 38 minutes long. Estimated downloads are roughly 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor As the Season Turns

Calm, seasonal listeners with strong nature and folklore interest and a 4.9 Apple rating

  • Produced by a high-quality independent team with a 4.9 average Apple rating from 249 ratings.
  • Fortnightly episodes of 25 to 38 minutes give sponsors a long, attentive listen.
  • Brand-safe, family-friendly content with a literary and seasonal tone suits considered purchases.
Best fornatural and seasonal product launcheshome, garden and outdoor goodsarts and cultural brands
Watch forAudience and download figures are estimates; the show's own Ffern promotion may crowd out third-party sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Nature45%
Arts & Entertainment30%
Science15%
Society10%
Formats
solo monologue, narrative, field recording, interview
Tone
calm, reflective
Language
English
Production
Studio production
Typical length
25 to 38 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 249 Apple ratings (band 50 to 200 shifted up one for a show under six years old, not fully applied since the show is over five years old) combined with high Podcast Index popularity (9), Acast hosting, and a 117-episode archive.
Audience asks aboutWhat natural events happen this month?Which folklore traditions link to the season?Who are the artists behind the Found Sound episodes?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
65%women
35%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States15%
🇨🇦 Canada5%
🇦🇺 Australia5%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
Ffern
Categories promoted
fragrance, candles, tea
Affiliate links
No

Show description states it is created by Ffern, makers of small-batch seasonal perfume, and the website page links to the Ffern shop.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No explicit flag; titles cover months, folk music and literature such as 'Sir Gawain and the Green Knight' and 'This Wild Land'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Found Sound for October: Emma Thistlethwaite2026-10-1624 min
October2026-10-0138 min
Found Sound for September: Charlotte Church2026-09-1825 min
September2026-09-0133 min
Found sound For August: Jackie Morris2026-08-1428 min
August2026-08-0137 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 14 days.

This guide to the month ahead will help you to settle deeper into the seasons. On the first of the month, nature writer Lia Leendertz presents natural history, music and folklore in our engaging patchwork format. While in our mid-month Found Sounds series, field recordist Alice Boyd meets people inspired by folk arts and the landscape. As the Season Turns is created by Ffern, makers of…
As the Season Turns's own show description from the podcast feed

Do you make As the Season Turns? Claim or remove this page.

About As the Season Turns

As the Season Turns is a fortnightly English-language podcast produced by Ffern, a small-batch natural perfume maker based in Somerset. Hosted with nature writer Lia Leendertz, it covers natural history, music and folklore through a patchwork format, and its Found Sound series features field recordist Alice Boyd meeting people inspired by folk arts and landscape. The feed lists 117 episodes with a median length of about 27 minutes.

The show's website describes the podcast as produced in collaboration with Lia Leendertz, author of The Almanac: A Seasonal Guide, and now in its fifth edition. Apple Podcasts shows 249 ratings with an average of 4.9. Listeners are estimated, not measured, to be mostly UK-based adults over 35, and Apple data suggests a loyal, engaged base.

Ffern is the only sponsor seen, promoting its own products. A host-read mid-roll would buy roughly $90 to $625 per episode on the estimated 5,000 to 25,000 downloads, suiting nature, home and arts brands seeking a calm, considered audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. As the Season Turns can edit or remove this page at any time.

Questions about As the Season Turns

How much does As the Season Turns charge for a podcast sponsorship?

Estimated rates run about $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. Exact pricing depends on the show's current terms.

What is As the Season Turns about?

As the Season Turns is a fortnightly podcast covering nature, folklore and music through the seasons. It is hosted with nature writer Lia Leendertz and includes the Found Sound field recording series.

How do I contact As the Season Turns about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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