Starbooked

Australian True Crime, hosted by Meshel Laurie, probes unsolved and disturbing cases across Australian suburbs and towns through expert interviews with writers, victim/survivors, investigators and perpetrators. The show has 794 episodes, releases almost daily, and typical episodes run about 23 minutes. Estimated downloads per episode are 20,000 to 50,000, with a host-read rate of roughly $360 to $1,250 per episode.

Why brands sponsor Australian True Crime

Two decades of Australian true crime, with a large loyal listener base

  • 794 episodes since 2019 with near-daily releases keep ad inventory and frequency high
  • Apple Podcasts rating of 4.5 from 715 ratings signals an engaged, loyal listener base
  • Expert interviews and investigative depth suit brands that want a serious, credible context
Best forsecurity and home safety productslegal and financial servicesstreaming and entertainment launches
Watch forViolent and abuse-related case content limits fit for family, food, or lifestyle brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Law & Government10%
Health & Medical5%
Formats
narrative, interview, short-form case recap
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
23 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 45%: 715 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), shifted up one band for a large, long-running show with broad Podcast Index popularity of 9 and iHeart distribution, giving 20,000 to 50,000.
Audience asks aboutWhich Australian cases are still unsolved?Can wrongful convictions happen in Australia?What happened to the victims and perpetrators after the case?
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
60%women
40%men
Countries
🇦🇺 Australia80%
New Zealand5%
🇺🇸 United States5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and episode titles name no advertisers, though the show is distributed through iHeart and Omny, which typically carry dynamically inserted ads.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Flagged for violence and adult content: titles include 'The Online Sextortion of Mac Holdsworth' and 'The Poisoning of Rosslyn McQueen', and the show covers murder, domestic violence and abuse.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

Think nothing ever happens in your town? Australia's suburbs are home to some of the most mysterious and disturbing true crime cases in the world. Meshel Laurie is a true crime obsessive, and with the help of expert interviews with writers, victim/survivors, investigators and perpetrators, she probes the underbelly of our towns and suburbs, and uncovers the darkness at the heart of Australian…
Australian True Crime's own show description from the podcast feed

Do you make Australian True Crime? Claim or remove this page.

About Australian True Crime

Australian True Crime is a long-running podcast produced by Bravecasting and hosted by Meshel Laurie, according to the show feed and the iHeart listing. Each episode explores disturbing and unsolved cases tied to Australian suburbs and towns, using expert interviews with writers, victim/survivors, investigators and perpetrators. The feed lists 794 episodes since May 2019, released close to daily, with median episodes around 23 minutes. Apple Podcasts shows 715 ratings with a 4.5 average.

Listeners are estimated, not measured, at roughly 20,000 to 50,000 downloads per episode, skewing toward adults aged 25 to 44 in Australia. The show carries no sponsor mentions in its feed, though it is distributed through iHeart and Omny, which may insert ads. Based on that estimate, a host-read mid-roll is typically priced at about $360 to $1,250 per episode. The show suits security, legal, financial and entertainment brands seeking a serious, engaged audience rather than family-oriented advertisers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Australian True Crime can edit or remove this page at any time.

Questions about Australian True Crime

How much does Australian True Crime charge for a podcast sponsorship?

Based on an estimated 20,000 to 50,000 downloads per episode, a host-read mid-roll is roughly $360 to $1,250 per episode. Final pricing depends on the placement and the number of episodes booked.

What is Australian True Crime about?

The show examines disturbing and unsolved true crime cases from Australian suburbs and towns, using interviews with writers, investigators, victim/survivors and perpetrators, hosted by Meshel Laurie.

How do I contact Australian True Crime about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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