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Bad On Paper

Podcast · badonpaperpodcast.com · EN
Hosted by Becca Freeman, Olivia Muenter

Bad On Paper is a weekly books-and-culture podcast hosted by Becca Freeman and Olivia Muenter, with book clubs, listener Q&As, reading stats and interviews with women authors and creators. With 446 episodes since March 2018 and typical episodes of about 67 minutes, it draws an estimated 20,000 to 80,000 downloads per episode, at an estimated rate of $360 to $2,000 per episode.

Why brands sponsor Bad On Paper

Weekly book club audience with 4,800 Apple ratings and a 4.8 average

  • 446 episodes since March 2018 with a steady weekly cadence
  • Apple Podcasts rating of 4.8 from 4,117 ratings, with 92 percent of ratings at five stars
  • Hour-long episodes give a host-read spot room to land with an engaged reading audience
Best forbook and publishing launchessubscription reading appslifestyle and home goods
Watch forDownload figures are estimated from ratings, not published by the show, and the audience skews toward women.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature60%
Pop Culture25%
Celebrity Interviews15%
Formats
co-hosted banter, book club discussion, interview, listener Q&A
Tone
conversational, warm
Language
English
Production
Clean, edited audio
Typical length
60 to 80 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 4,117 ratings, which maps to the 20,000 to 80,000 band, consistent with a 446-episode weekly show on Libsyn with a Podcast Index popularity of 9.
Audience asks aboutWhich books to read nextWhat the hosts thought of recent novelsHow to join the book club discussions
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and episode titles cover books, pop culture and interviews with no flagged themes; the feed does not indicate profanity levels.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Join Becca Freeman and Olivia Muenter every Wednesday for a dose of books and banter, along with interviews with women who inspire us.
Bad On Paper's own show description from the podcast feed

Do you make Bad On Paper? Claim or remove this page.

About Bad On Paper

Bad On Paper is a weekly books and culture podcast hosted by Becca Freeman and Olivia Muenter. Each episode mixes book club discussions, listener Q&As, reading stats and interviews with women who inspire them, according to the show's description in the RSS feed and its Libsyn hosting. The show has published 446 episodes since March 2018, typically on a weekly cadence, with episodes usually running about 67 minutes.

The show holds a 4.8 average on Apple Podcasts from 4,117 ratings, with 92 percent of ratings at five stars, according to Apple Podcasts data. Listener numbers are not published. Based on rating volume and show age, downloads are estimated at roughly 20,000 to 80,000 per episode, with the audience estimated to be mostly women in the United States. The feed shows no sponsors in the last 20 episodes. An estimated rate of $360 to $2,000 per episode would buy a host-read mid-roll, making the show a fit for publishers, reading apps and lifestyle brands.

Brands aimed at readers and women aged 25 to 44 are the best match for this show, according to the audience profile. The Apple Podcasts profile and the show's Libsyn feed are the sources for these figures.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bad On Paper can edit or remove this page at any time.

Questions about Bad On Paper

How much does Bad On Paper charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would run roughly $360 to $2,000 per episode. These are estimates from public rating data, not published rates.

What is Bad On Paper about?

Bad On Paper is a weekly books and culture podcast hosted by Becca Freeman and Olivia Muenter. It covers book clubs, listener Q&As, reading stats and interviews with women creators.

How do I contact Bad On Paper about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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