Starbooked

Badass Breastfeeding Podcast

Hosted by Dianne Cassidy, Abby Theuring

Badass Breastfeeding Podcast is co-hosted by lactation consultant Dianne Cassidy and Abby Theuring, covering everyday breastfeeding and parenting issues and myths. The show has 538 episodes on a weekly cadence, with a median length of about 36 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a sponsor rate of roughly $90 to $625 per episode.

Why brands sponsor Badass Breastfeeding Podcast

Weekly breastfeeding audience with 538 episodes and a loyal, highly rated listener base

  • Apple Podcasts shows 790 ratings averaging 4.8 stars, a strong signal of listener loyalty.
  • A weekly cadence with 36-minute episodes gives a steady, predictable slot for host-read placements.
  • The show already runs a large sponsor roster, so brands in the category will see familiar, proven integration.
Best forbaby and maternity product launchesbreast pump and lactation servicesbrand awareness in the parenting category
Watch forEstimated audience figures are inferred from ratings, not confirmed download data.

Brand fit report

Content

Topics, IAB taxonomy
Family and Relationships60%
Health30%
Education10%
Formats
co-hosted discussion, expert interview, listener Q&A
Tone
candid, supportive
Language
English
Production
Clean, edited audio
Typical length
33 to 40 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 790 Apple ratings across a show with 538 episodes and weekly cadence, with a Podcast Index popularity of 9 and a sponsor list suggesting a commercial audience.
Audience asks aboutHow to handle common breastfeeding problems like fussiness and low milk supplyWhich breastfeeding advice is myth and which is supportedHow medical conditions and inductions affect breastfeeding
Age
10%18-24
60%25-34
25%35-44
5%45+
Gender
95%women
5%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

15%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Original Sprout
Categories promoted
baby products, breastfeeding products, maternity apparel, breast pumps, skin care, organic baby food, postpartum products, lactation services
Affiliate links
Yes

The episode description for 'Where did that advice come from??' carries a host-read sponsor line for Original Sprout, and the website lists about 40 sponsors, with a Patreon funding link.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The show is explicit-free in its feed flags, and the website tagline 'Breastfeeding Without the Bullshit' signals informal language rather than explicit content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Dianne Cassidy, IBCLC, and Abby Theuring, The Badass Breastfeeder, discuss everyday issues surrounding breastfeeding and motherhood, in ways everyone can relate to. This is the Badass Breastfeeding Podcast!
Badass Breastfeeding Podcast's own show description from the podcast feed

Do you make Badass Breastfeeding Podcast? Claim or remove this page.

About Badass Breastfeeding Podcast

Badass Breastfeeding Podcast is a weekly show hosted by Dianne Cassidy, IBCLC, a lactation consultant based in Rochester, New York, and Abby Theuring, known as The Badass Breastfeeder. According to the website, the two discuss everyday breastfeeding and parenting issues, with a focus on busting myths. The show has 538 episodes, with episodes running about 36 minutes.

The website describes the show as an informal discussion with a clear disclaimer that nothing it publishes is medical advice. Apple Podcasts shows 790 ratings with a 4.8 average, and the show is listed as updated weekly. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, based on ratings and cadence.

The show carries a sponsor roster listed on its website, including Original Sprout, and a Patreon community. Estimated rates run about $90 to $625 per host-read episode mention, which suits maternity, baby, and lactation brands seeking a parenting-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Badass Breastfeeding Podcast can edit or remove this page at any time.

Questions about Badass Breastfeeding Podcast

How much does Badass Breastfeeding Podcast charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on placement and the sponsor's needs.

What is Badass Breastfeeding Podcast about?

The show features lactation consultant Dianne Cassidy and Abby Theuring discussing everyday breastfeeding and parenting issues, with a focus on busting common myths. Episodes run weekly and last about 36 minutes.

How do I contact Badass Breastfeeding Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

Similar creators

Podcast and other creators in breastfeeding, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
pregnancyparenting5k–$40–20086
breastfeedinglactation support7.5k1.1k$150–25020
Baby Lenta@babylenta · US
pregnancynewborn care80k1.2k$150–25018