Starbooked

BAD GUYS FILMS (@badguysfilms), run by Jean-Paul Ly in the United Kingdom, posts stunt work, action design breakdowns and short films. The channel has about 1,410 subscribers and a median of roughly 1,300 views per video, with about 61% of uploads as Shorts. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book BAD

Stunt performer and action designer with a focused martial arts audience

  • Median of about 1,281 views per video across 19 uploads, with a 90th percentile near 3,100 views.
  • Roughly 14 uploads in the last 365 days, so new content arrives about weekly.
  • Credits named on the website include Marvel and DC productions, which lends credibility to action and fitness brands.
Best formartial arts and fitness equipmentfilm and action course promotion
Watch forAudience is small and niche; at this view count, a sponsored video will reach a few hundred to a few thousand viewers.

Brand fit report

Content

Topics, IAB taxonomy
Film70%
Entertainment30%
Formats
short behind-the-scenes clips, fight choreography demos, vlogs about stunt work
Tone
energetic, candid
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 15 minutes for long-form

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 19 comments
Engagement3.0%
Likes and comments per view on recent videos
Audience asks abouthow fight scenes are choreographedwhat it is like working as a stunt doublehow to get into stunt work or action filmmaking
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
25%women
75%men
Countries
🇬🇧 United Kingdom30%
🇺🇸 United States30%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Fight choreography and action film clips such as 'INTENSE KNIFE FIGHT SCENE' and 'MISFIRE – A Martial Arts Action Drama Short Film' contain staged violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k1.3k2

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 14 days ago.

Shang-Chi’s stunt double in AVENGERS: DOOMSDAY. Stunt performer. Action designer. Director. I started in marketing before leaving my job to pursue action movies. Now I help make them :) Credits include AVENGERS: DOOMSDAY, DOCTOR STRANGE 1 & 2, THE OLD GUARD 2, THE BATMAN, AQUAMAN 2, FAST & FURIOUS 9 and HOBBS & SHAW. I was also the lead actor in JAILBREAK. Learn how to design a fight from script to screen: https://www.badguysfilmprod.com/action-fight-design Expect behind-the-scenes content, stunt work, action design breakdowns, filmmaking insights and original projects. Available for direc
BAD GUYS FILMS's own profile description on YouTube

Are you BAD GUYS FILMS? Claim or remove this profile.

About BAD GUYS FILMS

BAD GUYS FILMS is the YouTube channel of Jean-Paul Ly, a London-based stunt performer, action designer and director, according to his website. The channel posts behind-the-scenes stunt work, fight choreography workshops, short films such as MISFIRE and filmmaking breakdowns. Most recent uploads are short clips under a minute, with a smaller number of longer vlogs.

The channel has about 1,410 subscribers and a median of around 1,300 views per video. Its audience is likely to be filmmakers, martial artists and action fans, though this is an estimate based on video titles and topics rather than verified analytics. The channel has no sponsorship history in its recent uploads.

At a rate of $150 to $250 per video, sponsored integrations cost roughly $20 to $35 CPM on the long-form median, which is above the $10 CPM typical of paid ads. Brands selling martial arts training gear, action fitness or film courses are the most natural fit.

Written from BAD GUYS FILMS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BAD GUYS FILMS can edit or remove this page at any time.

Questions about BAD

How much does Jean-Paul Ly charge for a sponsored video?

Based on the channel's median views and Starbooked's rate rule, a sponsored integration is priced at $150 to $250 per video. The rate reflects the channel's current view count and Shorts-heavy format. Exact quotes depend on deliverables and usage rights.

What does BAD GUYS FILMS post about on YouTube?

The channel posts stunt work, fight choreography breakdowns, behind-the-scenes footage from film sets and short films. Recent uploads include a fight workshop announcement, the MISFIRE short film and clips about working with Jason Statham. Most content is under a minute.

How do I contact Jean-Paul Ly for a brand deal?

The channel lists a booking email on its profile, and the contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The creator's website also lists directing and action design availability.

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